---
title: "Black and Decker vs Irwin: Which is searched more?"
description: "Which is more popular in search, Black and Decker or Irwin? Compare estimated monthly branded-search demand and Share of Search inside the Saw horse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-irwin"
publisher: "Brandwave"
---

# Black and Decker vs Irwin: Which is searched more?

Which is more popular in search, Black and Decker or Irwin? Compare estimated monthly branded-search demand and Share of Search inside the Saw horse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black and Decker and Irwin
- **Competitive set**: Saw horse brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black and Decker Share of Search**: 18.4%
- **Irwin Share of Search**: 0.37%

## Which is more popular in search, Black and Decker or Irwin?

- In September 2026, Black and Decker had more branded searches than Irwin among saw horse brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Irwin’s 4.4K, and held an 18.4% Share of Search versus Irwin’s 0.37%.
- Black and Decker was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among saw horse brands worldwide moved from 15.1% to 18.4%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among saw horse brands worldwide moved from 0.41% to 0.37%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

## How did search popularity change for saw horse brands worldwide in September 2026?

- Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
- Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

## Month by month

| Month | Black and Decker estimated searches | Black and Decker Share of Search | Black and Decker rank | Irwin estimated searches | Irwin Share of Search | Irwin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 245K | 15.1% | 2 | 6.6K | 0.41% | 4 |
| Nov 2025 | 270K | 16.2% | 2 | 5.4K | 0.32% | 4 |
| Dec 2025 | 245K | 17.2% | 2 | 5.4K | 0.38% | 4 |
| Jan 2026 | 220K | 18.5% | 2 | 5.4K | 0.45% | 4 |
| Feb 2026 | 201K | 17.4% | 2 | 5.4K | 0.47% | 4 |
| Mar 2026 | 220K | 16.1% | 2 | 5.4K | 0.4% | 4 |
| Apr 2026 | 220K | 18.5% | 2 | 5.4K | 0.45% | 4 |
| May 2026 | 270K | 21.6% | 2 | 5.4K | 0.43% | 4 |
| Jun 2026 | 245K | 20.3% | 2 | 4.4K | 0.36% | 4 |
| Jul 2026 | 220K | 21.5% | 2 | 4.4K | 0.43% | 4 |
| Aug 2026 | 220K | 18.4% | 2 | 4.4K | 0.37% | 4 |
| Sep 2026 | 220K | 18.4% | 2 | 4.4K | 0.37% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Irwin**: Measured on the search term “irwin tools”.

- [Black and Decker profile](/demand/global-en/brands/black-and-decker)
- [Irwin profile](/demand/global-en/brands/irwin)
- [All saw horse brands worldwide](/demand/global-en/categories/saw-horse-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black and Decker or Irwin?

In September 2026, Black and Decker had more branded searches than Irwin among saw horse brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Irwin’s 4.4K, and held an 18.4% Share of Search versus Irwin’s 0.37%.

## Cite this page

Brandwave. "Black and Decker vs Irwin: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-irwin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.