--- title: "Black+Decker vs HOTO: Which is searched more?" description: "Is Black+Decker or HOTO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power scrubber brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-hoto" publisher: "Brandwave" --- # Black+Decker vs HOTO: Which is searched more? Is Black+Decker or HOTO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power scrubber brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and HOTO - **Competitive set**: Power scrubber brands - **Market**: Global - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 13.4% - **HOTO Share of Search**: 3.7% ## Is Black+Decker or HOTO more popular in search? - In September 2026, Black+Decker had more branded searches than HOTO among power scrubber brands worldwide. Black+Decker had about 220,000 branded searches, while HOTO had 60,500. Black+Decker made up 13.4% of all power scrubber brand searches we track, and HOTO accounted for 3.7%. - Black+Decker was ahead of HOTO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among power scrubber brands worldwide moved from 15.3% to 13.4%, and its estimated monthly branded searches moved from 245K to 220K. - Across the 12 months ending September 2026, HOTO’s share of searches among power scrubber brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K. ## Top power scrubber brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HOTO was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Black+Decker did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ryobi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOTO | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Rubbermaid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Dremel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clorox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power scrubber brands - Asked ChatGPT "Which power scrubber brand should I buy?": 1. HOTO, 2. Ryobi, 3. Rubbermaid - Asked ChatGPT "What are the best power scrubber brands?": 1. Ryobi, 2. HOTO, 3. Dremel, 4. Rubbermaid - Asked ChatGPT "What's the best power scrubber brand for cleaning bathrooms?": 1. Ryobi, 2. Rubbermaid, 3. Dremel - Searched Google, AI Overview "best power scrubber": 1. HOTO, 2. Rubbermaid, 3. Ryobi - Searched Google, AI Overview "cordless scrubber": 1. Ryobi, 2. HOTO Not named in any answer: Black+Decker and Clorox. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for power scrubber brands worldwide in September 2026? - In September 2026, HOTO overtook Rubbermaid to rank 5th among power scrubber brands worldwide, with 3.7% of the searches. - Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | HOTO estimated searches | HOTO Share of Search | HOTO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 245K | 15.3% | 3 | 40.5K | 2.5% | 6 | | Nov 2025 | 270K | 14.1% | 3 | 49.5K | 2.6% | 6 | | Dec 2025 | 245K | 14.5% | 3 | 49.5K | 2.9% | 6 | | Jan 2026 | 220K | 13.5% | 3 | 49.5K | 3% | 6 | | Feb 2026 | 201K | 14.8% | 3 | 40.5K | 3% | 6 | | Mar 2026 | 220K | 12.8% | 3 | 40.5K | 2.4% | 6 | | Apr 2026 | 220K | 13.4% | 3 | 49.5K | 3% | 6 | | May 2026 | 270K | 14.8% | 3 | 40.5K | 2.2% | 6 | | Jun 2026 | 245K | 14.1% | 3 | 40.5K | 2.3% | 6 | | Jul 2026 | 220K | 14.1% | 3 | 40.5K | 2.6% | 6 | | Aug 2026 | 220K | 13.3% | 3 | 49.5K | 3% | 6 | | Sep 2026 | 220K | 13.4% | 3 | 60.5K | 3.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and HOTO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure. - **HOTO**: Measured on the search term “hoto”. - [Black+Decker profile](/demand/global-en/brands/black-and-decker) - [HOTO profile](/demand/global-en/brands/hoto) - [All power scrubber brands worldwide](/demand/global-en/categories/power-scrubber-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or HOTO more popular in search? In September 2026, Black+Decker had more branded searches than HOTO among power scrubber brands worldwide. Black+Decker had about 220,000 branded searches, while HOTO had 60,500. Black+Decker made up 13.4% of all power scrubber brand searches we track, and HOTO accounted for 3.7%. ## Cite this page Brandwave. "Black+Decker vs HOTO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-hoto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-hoto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.