--- title: "Black+Decker vs CHI: Which is searched more?" description: "Is Black+Decker or CHI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-chi-hair" publisher: "Brandwave" --- # Black+Decker vs CHI: Which is searched more? Is Black+Decker or CHI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Steam iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Black+Decker and CHI - **Competitive set**: Steam iron brands - **Market**: Global - **Month measured**: Sep 2026 - **Black+Decker Share of Search**: 0.45% - **CHI Share of Search**: 0.13% ## Is Black+Decker or CHI more popular in search? - In September 2026, Black+Decker had more branded searches than CHI among steam iron brands worldwide. Black+Decker had about 8,100 branded searches, while CHI had 2,400. Black+Decker made up 0.45% of all steam iron brand searches we track, and CHI accounted for 0.13%. - Black+Decker was ahead of CHI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Black+Decker’s share of searches among steam iron brands worldwide moved from 0.43% to 0.45%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, CHI’s share of searches among steam iron brands worldwide moved from 0.15% to 0.13%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top steam iron brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black+Decker and CHI were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Black+Decker was listed before CHI in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rowenta | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CHI | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Black+Decker | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Tefal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Panasonic | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about steam iron brands - Asked ChatGPT "Which steam iron brand should I buy?": 1. Rowenta, 2. Philips, 3. Black+Decker, 4. CHI - Asked ChatGPT "What are the best steam iron brands?": 1. Philips, 2. Tefal, 3. Panasonic, 4. Rowenta - Asked ChatGPT "What's the best steam iron brand for wrinkle removal?": 1. Philips, 2. Tefal, 3. Rowenta - Searched Google, AI Overview "steam iron brands": 1. Black+Decker, 2. Rowenta, 3. CHI, 4. Tefal, 5. Philips - Searched Google, AI Overview "best steam iron": 1. CHI, 2. Rowenta, 3. Black+Decker Not named in any answer: Russell Hobbs and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for steam iron brands worldwide in September 2026? - Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Black+Decker estimated searches | Black+Decker Share of Search | Black+Decker rank | CHI estimated searches | CHI Share of Search | CHI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.43% | 6 | 2.9K | 0.15% | 8 | | Nov 2025 | 8.1K | 0.34% | 6 | 3.6K | 0.15% | 8 | | Dec 2025 | 6.6K | 0.31% | 6 | 2.9K | 0.14% | 8 | | Jan 2026 | 8.1K | 0.39% | 6 | 2.9K | 0.14% | 8 | | Feb 2026 | 6.6K | 0.34% | 6 | 2.4K | 0.12% | 8 | | Mar 2026 | 5.4K | 0.3% | 6 | 2.9K | 0.16% | 8 | | Apr 2026 | 5.4K | 0.29% | 6 | 2.9K | 0.16% | 8 | | May 2026 | 6.6K | 0.33% | 6 | 2.4K | 0.12% | 8 | | Jun 2026 | 6.6K | 0.38% | 6 | 2.4K | 0.14% | 8 | | Jul 2026 | 8.1K | 0.48% | 6 | 2.4K | 0.14% | 8 | | Aug 2026 | 9.9K | 0.57% | 6 | 2.4K | 0.14% | 8 | | Sep 2026 | 8.1K | 0.45% | 6 | 2.4K | 0.13% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Black+Decker’s and CHI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Black+Decker**: Measured on the search term “black+decker steam iron”. - **CHI**: Measured on the search term “chi hair”. - [Black+Decker profile](/demand/global-en/brands/black-and-decker) - [CHI profile](/demand/global-en/brands/chi-hair) - [All steam iron brands worldwide](/demand/global-en/categories/steam-iron-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Black+Decker or CHI more popular in search? In September 2026, Black+Decker had more branded searches than CHI among steam iron brands worldwide. Black+Decker had about 8,100 branded searches, while CHI had 2,400. Black+Decker made up 0.45% of all steam iron brand searches we track, and CHI accounted for 0.13%. ## Cite this page Brandwave. "Black+Decker vs CHI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-chi-hair This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-chi-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.