---
title: "Black and Decker vs Breville: Which is searched more?"
description: "Which is more popular in search, Black and Decker or Breville? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-breville"
publisher: "Brandwave"
---

# Black and Decker vs Breville: Which is searched more?

Which is more popular in search, Black and Decker or Breville? Compare estimated monthly branded-search demand and Share of Search inside the Toaster oven brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Black and Decker and Breville
- **Competitive set**: Toaster oven brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Black and Decker Share of Search**: 4.1%
- **Breville Share of Search**: 16.2%

## Which is more popular in search, Black and Decker or Breville?

- In September 2026, Breville had more branded searches than Black and Decker among toaster oven brands worldwide. Breville was estimated to have 879K branded searches compared to Black and Decker’s 220K, and held a 16.2% Share of Search versus Black and Decker’s 4.1%.
- Breville was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among toaster oven brands worldwide held steady at 4.1%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among toaster oven brands worldwide moved from 13.6% to 16.2%, and its estimated monthly branded searches moved from 819K to 879K.

## How did search popularity change for toaster oven brands worldwide in September 2026?

- Black and Decker’s estimated Share of Search among toaster oven brands worldwide has lost ground for 3 months in a row, from 5% to 4.1% in September 2026.

## Month by month

| Month | Black and Decker estimated searches | Black and Decker Share of Search | Black and Decker rank | Breville estimated searches | Breville Share of Search | Breville rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 245K | 4.1% | 6 | 819K | 13.6% | 4 |
| Nov 2025 | 270K | 2.9% | 6 | 1.4M | 14.6% | 4 |
| Dec 2025 | 245K | 2.7% | 6 | 1.3M | 15.1% | 4 |
| Jan 2026 | 220K | 3.3% | 6 | 1.1M | 15.6% | 4 |
| Feb 2026 | 201K | 3.9% | 6 | 758K | 14.6% | 4 |
| Mar 2026 | 220K | 4.1% | 6 | 764K | 14.3% | 4 |
| Apr 2026 | 220K | 4.2% | 5 | 767K | 14.6% | 4 |
| May 2026 | 270K | 5.4% | 5 | 767K | 15.3% | 4 |
| Jun 2026 | 245K | 5% | 5 | 774K | 15.7% | 4 |
| Jul 2026 | 220K | 4.5% | 6 | 847K | 17.3% | 4 |
| Aug 2026 | 220K | 4.2% | 6 | 844K | 16% | 4 |
| Sep 2026 | 220K | 4.1% | 5 | 879K | 16.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Black and Decker’s and Breville’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.

- [Black and Decker profile](/demand/global-en/brands/black-and-decker)
- [Breville profile](/demand/global-en/brands/breville)
- [All toaster oven brands worldwide](/demand/global-en/categories/toaster-oven-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Black and Decker or Breville?

In September 2026, Breville had more branded searches than Black and Decker among toaster oven brands worldwide. Breville was estimated to have 879K branded searches compared to Black and Decker’s 220K, and held a 16.2% Share of Search versus Black and Decker’s 4.1%.

## Cite this page

Brandwave. "Black and Decker vs Breville: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-breville

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/black-and-decker-vs-breville. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.