--- title: "BK Beauty vs Morphe: Which is searched more?" description: "Is BK Beauty or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bk-beauty-vs-morphe" publisher: "Brandwave" --- # BK Beauty vs Morphe: Which is searched more? Is BK Beauty or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BK Beauty and Morphe - **Competitive set**: Makeup brush brands - **Market**: Global - **Month measured**: Sep 2026 - **BK Beauty Share of Search**: 2.4% - **Morphe Share of Search**: 47.8% ## Is BK Beauty or Morphe more popular in search? - In September 2026, Morphe had more branded searches than BK Beauty among makeup brush brands worldwide. Morphe had about 450,000 branded searches, while BK Beauty had 22,200. Morphe made up 47.8% of all makeup brush brand searches we track, and BK Beauty accounted for 2.4%. - Morphe was ahead of BK Beauty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BK Beauty’s share of searches among makeup brush brands worldwide moved from 3.8% to 2.4%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands worldwide moved from 28.6% to 47.8%, and its estimated monthly branded searches moved from 165K to 450K. ## Top makeup brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Morphe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BK Beauty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BK Beauty was listed before Morphe in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sigma Beauty | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BK Beauty | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Morphe | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Beautyblender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EcoTools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brush brands - Asked ChatGPT "Which makeup brush brand should I buy?": 1. Real Techniques, 2. Sigma Beauty, 3. BK Beauty - Asked ChatGPT "What are the best makeup brush brands?": 1. Sigma Beauty, 2. Real Techniques, 3. BK Beauty, 4. Morphe, 5. MAC - Asked ChatGPT "What's the best makeup brush brand for blending foundation?": 1. Real Techniques, 2. Sigma Beauty, 3. Morphe - Searched Google, AI Overview "best makeup brushes": 1. Real Techniques, 2. Sigma Beauty - Searched Google, AI Overview "foundation brush": 1. Morphe Not named in any answer: Beautyblender and EcoTools. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for makeup brush brands worldwide in September 2026? - In September 2026, Morphe lost share of searches among makeup brush brands worldwide, from 50.5% to 47.8%. - In September 2026, BK Beauty lost share of searches among makeup brush brands worldwide, from 3.7% to 2.4%. ## Month by month | Month | BK Beauty estimated searches | BK Beauty Share of Search | BK Beauty rank | Morphe estimated searches | Morphe Share of Search | Morphe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 3.8% | 6 | 165K | 28.6% | 2 | | Nov 2025 | 40.5K | 5.4% | 5 | 246K | 32.8% | 1 | | Dec 2025 | 27.1K | 3.7% | 5 | 246K | 33.6% | 1 | | Jan 2026 | 27.1K | 4.4% | 5 | 246K | 39.6% | 1 | | Feb 2026 | 27.1K | 5.1% | 5 | 201K | 37.8% | 1 | | Mar 2026 | 22.2K | 3.3% | 6 | 301K | 45.3% | 1 | | Apr 2026 | 22.2K | 3.5% | 6 | 301K | 47.9% | 1 | | May 2026 | 27.1K | 4.3% | 5 | 301K | 47.7% | 1 | | Jun 2026 | 18.1K | 3% | 6 | 301K | 50.4% | 1 | | Jul 2026 | 22.2K | 3.5% | 6 | 301K | 48.1% | 1 | | Aug 2026 | 27.1K | 3.7% | 5 | 368K | 50.5% | 1 | | Sep 2026 | 22.2K | 2.4% | 6 | 450K | 47.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BK Beauty’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BK Beauty**: Measured on the search term “bk beauty”. - **Morphe**: Measured on the search term “morphe”. - [BK Beauty profile](/demand/global-en/brands/bk-beauty) - [Morphe profile](/demand/global-en/brands/morphe) - [All makeup brush brands worldwide](/demand/global-en/categories/makeup-brush-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BK Beauty or Morphe more popular in search? In September 2026, Morphe had more branded searches than BK Beauty among makeup brush brands worldwide. Morphe had about 450,000 branded searches, while BK Beauty had 22,200. Morphe made up 47.8% of all makeup brush brand searches we track, and BK Beauty accounted for 2.4%. ## Cite this page Brandwave. "BK Beauty vs Morphe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bk-beauty-vs-morphe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bk-beauty-vs-morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.