--- title: "Bizzabo vs Luma: Which is searched more?" description: "Is Bizzabo or Luma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Event marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bizzabo-vs-luma-events" publisher: "Brandwave" --- # Bizzabo vs Luma: Which is searched more? Is Bizzabo or Luma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Event marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bizzabo and Luma - **Competitive set**: Event marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Bizzabo Share of Search**: 0.39% - **Luma Share of Search**: 1.3% ## Is Bizzabo or Luma more popular in search? - In September 2026, Luma had more branded searches than Bizzabo among event marketing platforms worldwide. Luma had about 18,100 branded searches, while Bizzabo had 5,400. Luma made up 1.3% of all event marketing platform searches we track, and Bizzabo accounted for 0.39%. - Luma was ahead of Bizzabo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bizzabo’s share of searches among event marketing platforms worldwide moved from 0.41% to 0.39%, and its estimated monthly branded searches moved from 8.1K to 5.4K. - Across the 12 months ending September 2026, Luma’s share of searches among event marketing platforms worldwide moved from 0.61% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 18.1K. ## Top event marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bizzabo appeared in all five answers. Luma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bizzabo was listed before Luma in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bizzabo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cvent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Eventbrite | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Splash | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Whova | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Luma | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Swoogo | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | EventMobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eventtia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about event marketing platforms - Asked ChatGPT "Which event marketing platform should I use?": 1. Eventbrite, 2. Bizzabo, 3. Cvent, 4. Splash, 5. Luma - Asked ChatGPT "What are the best event marketing platforms?": 1. Bizzabo, 2. Cvent, 3. Splash, 4. Eventbrite, 5. Whova, 6. Luma - Asked ChatGPT "What's the best event marketing platform for b2b events?": 1. Bizzabo, 2. Cvent, 3. Splash - Searched Google, AI Overview "event marketing platforms": 1. Eventbrite, 2. Cvent, 3. Bizzabo, 4. Whova - Searched Google, AI Overview "b2b event software": 1. Cvent, 2. Bizzabo, 3. Whova, 4. Swoogo Not named in any answer: EventMobi and Eventtia. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for event marketing platforms worldwide in September 2026? - Estimated monthly branded searches for Luma worldwide rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. - Estimated monthly branded searches for Bizzabo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. ## Month by month | Month | Bizzabo estimated searches | Bizzabo Share of Search | Bizzabo rank | Luma estimated searches | Luma Share of Search | Luma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.41% | 6 | 12.1K | 0.61% | 4 | | Nov 2025 | 6.6K | 0.41% | 6 | 12.1K | 0.74% | 4 | | Dec 2025 | 5.4K | 0.41% | 6 | 9.9K | 0.75% | 4 | | Jan 2026 | 6.6K | 0.48% | 6 | 12.1K | 0.89% | 4 | | Feb 2026 | 6.6K | 0.49% | 6 | 14.8K | 1.1% | 4 | | Mar 2026 | 6.6K | 0.4% | 6 | 14.8K | 0.89% | 4 | | Apr 2026 | 6.6K | 0.4% | 6 | 18.1K | 1.1% | 4 | | May 2026 | 6.6K | 0.4% | 6 | 18.1K | 1.1% | 4 | | Jun 2026 | 5.4K | 0.33% | 6 | 18.1K | 1.1% | 4 | | Jul 2026 | 5.4K | 0.4% | 6 | 14.8K | 1.1% | 4 | | Aug 2026 | 4.4K | 0.33% | 6 | 18.1K | 1.3% | 3 | | Sep 2026 | 5.4K | 0.39% | 6 | 18.1K | 1.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bizzabo’s and Luma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bizzabo**: Measured on the search term “bizzabo”. - **Luma**: Measured on the search term “luma events”. - [Bizzabo profile](/demand/global-en/brands/bizzabo) - [Luma profile](/demand/global-en/brands/luma-events) - [All event marketing platforms worldwide](/demand/global-en/categories/event-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bizzabo or Luma more popular in search? In September 2026, Luma had more branded searches than Bizzabo among event marketing platforms worldwide. Luma had about 18,100 branded searches, while Bizzabo had 5,400. Luma made up 1.3% of all event marketing platform searches we track, and Bizzabo accounted for 0.39%. ## Cite this page Brandwave. "Bizzabo vs Luma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bizzabo-vs-luma-events This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bizzabo-vs-luma-events. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.