---
title: "Bitwarden vs Proton Pass: Which is searched more?"
description: "Is Bitwarden or Proton Pass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bitwarden-vs-proton-pass"
publisher: "Brandwave"
---

# Bitwarden vs Proton Pass: Which is searched more?

Is Bitwarden or Proton Pass more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitwarden and Proton Pass
- **Competitive set**: Password managers
- **Market**: Global
- **Month measured**: Sep 2026
- **Bitwarden Share of Search**: 32.9%
- **Proton Pass Share of Search**: 5.4%

## Is Bitwarden or Proton Pass more popular in search?

- In September 2026, Bitwarden had more branded searches than Proton Pass among password managers worldwide. Bitwarden had about 1 million branded searches, while Proton Pass had 165,000. Bitwarden made up 32.9% of all password manager searches we track, and Proton Pass accounted for 5.4%.
- Bitwarden was ahead of Proton Pass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bitwarden’s share of searches among password managers worldwide moved from 34.5% to 32.9%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 12 months ending September 2026, Proton Pass’ share of searches among password managers worldwide moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 135K to 165K.

## How did search popularity change for password managers worldwide in September 2026?

- In September 2026, Proton Pass lost share of searches among password managers worldwide, from 6.7% to 5.4%.
- Estimated monthly branded searches for Bitwarden worldwide rose 21.5% over 12 measured months, from 823K to 1M in September 2026.

## Month by month

| Month | Bitwarden estimated searches | Bitwarden Share of Search | Bitwarden rank | Proton Pass estimated searches | Proton Pass Share of Search | Proton Pass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 34.5% | 1 | 135K | 5.7% | 6 |
| Nov 2025 | 823K | 32.9% | 1 | 135K | 5.4% | 5 |
| Dec 2025 | 823K | 35.7% | 1 | 110K | 4.8% | 6 |
| Jan 2026 | 823K | 32.7% | 1 | 135K | 5.4% | 5 |
| Feb 2026 | 823K | 35.1% | 1 | 135K | 5.8% | 5 |
| Mar 2026 | 823K | 33.2% | 1 | 165K | 6.7% | 5 |
| Apr 2026 | 823K | 33.6% | 1 | 165K | 6.7% | 5 |
| May 2026 | 823K | 33.6% | 1 | 165K | 6.7% | 5 |
| Jun 2026 | 823K | 33.6% | 1 | 135K | 5.5% | 5 |
| Jul 2026 | 823K | 35.2% | 1 | 165K | 7.1% | 4 |
| Aug 2026 | 823K | 33.2% | 1 | 165K | 6.7% | 5 |
| Sep 2026 | 1M | 32.9% | 1 | 165K | 5.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitwarden’s and Proton Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitwarden**: Measured on the search term “bitwarden”.
- **Proton Pass**: Measured on the search term “proton pass”.

- [Bitwarden profile](/demand/global-en/brands/bitwarden)
- [Proton Pass profile](/demand/global-en/brands/proton-pass)
- [All password managers worldwide](/demand/global-en/categories/password-managers): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bitwarden or Proton Pass more popular in search?

In September 2026, Bitwarden had more branded searches than Proton Pass among password managers worldwide. Bitwarden had about 1 million branded searches, while Proton Pass had 165,000. Bitwarden made up 32.9% of all password manager searches we track, and Proton Pass accounted for 5.4%.

## Cite this page

Brandwave. "Bitwarden vs Proton Pass: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bitwarden-vs-proton-pass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bitwarden-vs-proton-pass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.