---
title: "Bitwarden vs LastPass: Which is more popular by branded search?"
description: "Which is more popular in search, Bitwarden or LastPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bitwarden-vs-lastpass"
publisher: "Brandwave"
---

# Bitwarden vs LastPass: Which is more popular by branded search?

Which is more popular in search, Bitwarden or LastPass? Compare estimated monthly branded-search demand and Share of Search inside the Password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitwarden and LastPass
- **Competitive set**: Password managers
- **Market**: Global
- **Month measured**: Aug 2026
- **Bitwarden Share of Search**: 42.5%
- **LastPass Share of Search**: 16.9%

## Which is more popular in search, Bitwarden or LastPass?

- In August 2026, Bitwarden had more branded searches than LastPass among password managers worldwide. Bitwarden was estimated to have 1.1M branded searches compared to LastPass’ 450K, and held a 42.5% Share of Search versus LastPass’ 16.9%.
- Bitwarden was ahead of LastPass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers worldwide moved from 34.9% to 42.5%, and its estimated monthly branded searches moved from 889K to 1.1M.
- Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide moved from 17.7% to 16.9%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for password managers worldwide in August 2026?

- In August 2026, LastPass gained estimated Share of Search among password managers worldwide, from 11.8% to 16.9%.
- In August 2026, Bitwarden gained estimated Share of Search among password managers worldwide, from 41% to 42.5%.

## Month by month

| Month | Bitwarden estimated searches | Bitwarden Share of Search | Bitwarden rank | LastPass estimated searches | LastPass Share of Search | LastPass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 889K | 34.9% | 1 | 450K | 17.7% | 3 |
| Nov 2025 | 920K | 37.3% | 1 | 450K | 18.2% | 3 |
| Dec 2025 | 1.1M | 43.5% | 1 | 450K | 18.2% | 3 |
| Jan 2026 | 1M | 37.8% | 1 | 450K | 16.5% | 3 |
| Feb 2026 | 890K | 31.3% | 2 | 450K | 15.8% | 3 |
| Mar 2026 | 1.3M | 39.5% | 1 | 450K | 13.9% | 3 |
| Apr 2026 | 1.1M | 35.1% | 1 | 450K | 14.7% | 3 |
| May 2026 | 1.2M | 36.8% | 1 | 450K | 13.8% | 4 |
| Jun 2026 | 1.5M | 44.7% | 1 | 450K | 13.4% | 3 |
| Jul 2026 | 1.3M | 41% | 1 | 368K | 11.8% | 3 |
| Aug 2026 | 1.1M | 42.5% | 1 | 450K | 16.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitwarden’s and LastPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitwarden**: Measured on the search terms “bitwarden”, “bitwarden app”, “bitwarden com”, “bitwarden online”, “bitwarden password manager”, “bitwarden software” and “password manager bitwarden”, summed into one figure.
- **LastPass**: Measured on the search term “lastpass”.

- [Bitwarden profile](/demand/global-en/brands/bitwarden)
- [LastPass profile](/demand/global-en/brands/lastpass)
- [All password managers worldwide](/demand/global-en/categories/password-managers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitwarden or LastPass?

In August 2026, Bitwarden had more branded searches than LastPass among password managers worldwide. Bitwarden was estimated to have 1.1M branded searches compared to LastPass’ 450K, and held a 42.5% Share of Search versus LastPass’ 16.9%.

## Cite this page

Brandwave. "Bitwarden vs LastPass: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bitwarden-vs-lastpass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bitwarden-vs-lastpass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.