---
title: "Bitwarden vs Dashlane: Which is more popular by branded search?"
description: "Which is more popular in search, Bitwarden or Dashlane? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bitwarden-vs-dashlane"
publisher: "Brandwave"
---

# Bitwarden vs Dashlane: Which is more popular by branded search?

Which is more popular in search, Bitwarden or Dashlane? Compare estimated monthly branded-search demand and Share of Search inside the Business password managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitwarden and Dashlane
- **Competitive set**: Business password managers
- **Market**: Global
- **Month measured**: Aug 2026
- **Bitwarden Share of Search**: 51.1%
- **Dashlane Share of Search**: 9.3%

## Which is more popular in search, Bitwarden or Dashlane?

- In August 2026, Bitwarden had more branded searches than Dashlane among business password managers worldwide. Bitwarden was estimated to have 1.1M branded searches compared to Dashlane’s 205K, and held a 51.1% Share of Search versus Dashlane’s 9.3%.
- Bitwarden was ahead of Dashlane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among business password managers worldwide moved from 42.5% to 51.1%, and its estimated monthly branded searches moved from 889K to 1.1M.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among business password managers worldwide moved from 10% to 9.3%, and its estimated monthly branded searches moved from 209K to 205K.

## How did search popularity change for business password managers worldwide in August 2026?

- In August 2026, Bitwarden gained estimated Share of Search among business password managers worldwide, from 46.5% to 51.1%.
- In August 2026, Dashlane gained estimated Share of Search among business password managers worldwide, from 5.4% to 9.3%.

## Month by month

| Month | Bitwarden estimated searches | Bitwarden Share of Search | Bitwarden rank | Dashlane estimated searches | Dashlane Share of Search | Dashlane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 889K | 42.5% | 1 | 209K | 10% | 4 |
| Nov 2025 | 920K | 45.6% | 1 | 208K | 10.3% | 4 |
| Dec 2025 | 1.1M | 53.2% | 1 | 177K | 8.8% | 3 |
| Jan 2026 | 1M | 45.3% | 1 | 212K | 9.3% | 3 |
| Feb 2026 | 890K | 37.2% | 2 | 172K | 7.2% | 4 |
| Mar 2026 | 1.3M | 45.8% | 1 | 173K | 6.2% | 4 |
| Apr 2026 | 1.1M | 41.1% | 1 | 171K | 6.5% | 4 |
| May 2026 | 1.2M | 42.7% | 1 | 171K | 6.1% | 4 |
| Jun 2026 | 1.5M | 51.6% | 1 | 213K | 7.3% | 3 |
| Jul 2026 | 1.3M | 46.5% | 1 | 149K | 5.4% | 3 |
| Aug 2026 | 1.1M | 51.1% | 1 | 205K | 9.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitwarden’s and Dashlane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitwarden**: Measured on the search terms “bitwarden”, “bitwarden app”, “bitwarden com”, “bitwarden online”, “bitwarden password manager”, “bitwarden software” and “password manager bitwarden”, summed into one figure.
- **Dashlane**: Measured on the search terms “dashlane”, “dashlane app”, “dashlane business password manager”, “dashlane com”, “dashlane online”, “dashlane password manager” and “dashlane software”, summed into one figure.

- [Bitwarden profile](/demand/global-en/brands/bitwarden)
- [Dashlane profile](/demand/global-en/brands/dashlane)
- [All business password managers worldwide](/demand/global-en/categories/business-password-managers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitwarden or Dashlane?

In August 2026, Bitwarden had more branded searches than Dashlane among business password managers worldwide. Bitwarden was estimated to have 1.1M branded searches compared to Dashlane’s 205K, and held a 51.1% Share of Search versus Dashlane’s 9.3%.

## Cite this page

Brandwave. "Bitwarden vs Dashlane: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bitwarden-vs-dashlane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bitwarden-vs-dashlane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.