--- title: "Bitly vs TinyURL: Which is more popular by branded search?" description: "Which is more popular in search, Bitly or TinyURL? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bitly-vs-tinyurl" publisher: "Brandwave" --- # Bitly vs TinyURL: Which is more popular by branded search? Which is more popular in search, Bitly or TinyURL? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bitly and TinyURL - **Competitive set**: Short link management platforms - **Market**: Global - **Month measured**: Aug 2026 - **Bitly Share of Search**: 58% - **TinyURL Share of Search**: 36.8% ## Which is more popular in search, Bitly or TinyURL? - In August 2026, Bitly had more branded searches than TinyURL among short link management platforms worldwide. Bitly was estimated to have 1.2M branded searches compared to TinyURL’s 767K, and held a 58% Share of Search versus TinyURL’s 36.8%. - Bitly was ahead of TinyURL in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bitly’s estimated Share of Search among short link management platforms worldwide moved from 58.9% to 58%, and its estimated monthly branded searches moved from 1.4M to 1.2M. - Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among short link management platforms worldwide moved from 35.8% to 36.8%, and its estimated monthly branded searches moved from 835K to 767K. ## How did search popularity change for short link management platforms worldwide in August 2026? - In August 2026, TinyURL gained estimated Share of Search among short link management platforms worldwide, from 33.8% to 36.8%. - In August 2026, Bitly lost estimated Share of Search among short link management platforms worldwide, from 60.1% to 58%. ## Month by month | Month | Bitly estimated searches | Bitly Share of Search | Bitly rank | TinyURL estimated searches | TinyURL Share of Search | TinyURL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4M | 58.9% | 1 | 835K | 35.8% | 2 | | Nov 2025 | 1.2M | 54.9% | 1 | 828K | 39.1% | 2 | | Dec 2025 | 918K | 53.7% | 1 | 689K | 40.3% | 2 | | Jan 2026 | 1.3M | 61% | 1 | 735K | 33.4% | 2 | | Feb 2026 | 1.4M | 61.9% | 1 | 728K | 32.6% | 2 | | Mar 2026 | 1.5M | 60.9% | 1 | 835K | 33.1% | 2 | | Apr 2026 | 1.6M | 64.8% | 1 | 734K | 30% | 2 | | May 2026 | 1.5M | 65% | 1 | 692K | 29.7% | 2 | | Jun 2026 | 1.5M | 64% | 1 | 752K | 31.5% | 2 | | Jul 2026 | 1.3M | 60.1% | 1 | 711K | 33.8% | 2 | | Aug 2026 | 1.2M | 58% | 1 | 767K | 36.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bitly’s and TinyURL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bitly**: Measured on the search terms “bitly”, “bitly app”, “bitly com”, “bitly link shortener”, “bitly links”, “bitly online”, “bitly shortener”, “bitly software” and “bitly url shortener”, summed into one figure. - **TinyURL**: Measured on the search terms “link shortener tinyurl”, “shortener tinyurl”, “tiny url”, “tinyurl”, “tinyurl app”, “tinyurl com”, “tinyurl link shortener”, “tinyurl links”, “tinyurl online”, “tinyurl software”, “tinyurl url shortener” and “url shortener tinyurl”, summed into one figure. - [Bitly profile](/demand/global-en/brands/bitly) - [TinyURL profile](/demand/global-en/brands/tinyurl) - [All short link management platforms worldwide](/demand/global-en/categories/short-link-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bitly or TinyURL? In August 2026, Bitly had more branded searches than TinyURL among short link management platforms worldwide. Bitly was estimated to have 1.2M branded searches compared to TinyURL’s 767K, and held a 58% Share of Search versus TinyURL’s 36.8%. ## Cite this page Brandwave. "Bitly vs TinyURL: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bitly-vs-tinyurl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bitly-vs-tinyurl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.