---
title: "Bitly vs BL.INK: Which is more popular by branded search?"
description: "Which is more popular in search, Bitly or BL.INK? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bitly-vs-bl-ink"
publisher: "Brandwave"
---

# Bitly vs BL.INK: Which is more popular by branded search?

Which is more popular in search, Bitly or BL.INK? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitly and BL.INK
- **Competitive set**: Short link management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Bitly Share of Search**: 58%
- **BL.INK Share of Search**: <0.01%

## Which is more popular in search, Bitly or BL.INK?

- In August 2026, Bitly had more branded searches than BL.INK among short link management platforms worldwide. Bitly was estimated to have 1.2M branded searches compared to BL.INK’s 70, and held a 58% Share of Search versus BL.INK’s <0.01%.
- Bitly was ahead of BL.INK in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among short link management platforms worldwide moved from 58.9% to 58%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
- Across the 11 months ending August 2026, BL.INK’s estimated Share of Search among short link management platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 70.

## How did search popularity change for short link management platforms worldwide in August 2026?

- In August 2026, Bitly lost estimated Share of Search among short link management platforms worldwide, from 60.1% to 58%.
- Estimated monthly branded searches for BL.INK worldwide fell 50% over 11 measured months, from 140 to 70 in August 2026.

## Month by month

| Month | Bitly estimated searches | Bitly Share of Search | Bitly rank | BL.INK estimated searches | BL.INK Share of Search | BL.INK rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4M | 58.9% | 1 | 140 | <0.01% | 5 |
| Nov 2025 | 1.2M | 54.9% | 1 | 110 | <0.01% | 5 |
| Dec 2025 | 918K | 53.7% | 1 | 90 | <0.01% | 5 |
| Jan 2026 | 1.3M | 61% | 1 | 90 | <0.01% | 5 |
| Feb 2026 | 1.4M | 61.9% | 1 | 110 | <0.01% | 5 |
| Mar 2026 | 1.5M | 60.9% | 1 | 140 | <0.01% | 5 |
| Apr 2026 | 1.6M | 64.8% | 1 | 140 | <0.01% | 5 |
| May 2026 | 1.5M | 65% | 1 | 70 | <0.01% | 5 |
| Jun 2026 | 1.5M | 64% | 1 | 70 | <0.01% | 5 |
| Jul 2026 | 1.3M | 60.1% | 1 | 90 | <0.01% | 5 |
| Aug 2026 | 1.2M | 58% | 1 | 70 | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitly’s and BL.INK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitly**: Measured on the search terms “bitly”, “bitly app”, “bitly com”, “bitly link shortener”, “bitly links”, “bitly online”, “bitly shortener”, “bitly software” and “bitly url shortener”, summed into one figure.
- **BL.INK**: Measured on the search term “bl ink url shortener”.

- [Bitly profile](/demand/global-en/brands/bitly)
- [BL.INK profile](/demand/global-en/brands/bl-ink)
- [All short link management platforms worldwide](/demand/global-en/categories/short-link-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitly or BL.INK?

In August 2026, Bitly had more branded searches than BL.INK among short link management platforms worldwide. Bitly was estimated to have 1.2M branded searches compared to BL.INK’s 70, and held a 58% Share of Search versus BL.INK’s <0.01%.

## Cite this page

Brandwave. "Bitly vs BL.INK: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bitly-vs-bl-ink

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bitly-vs-bl-ink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.