---
title: "BitGo vs Talos: Which is more popular by branded search?"
description: "Which is more popular in search, BitGo or Talos? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset custody platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bitgo-vs-talos"
publisher: "Brandwave"
---

# BitGo vs Talos: Which is more popular by branded search?

Which is more popular in search, BitGo or Talos? Compare estimated monthly branded-search demand and Share of Search inside the Digital asset custody platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BitGo and Talos
- **Competitive set**: Digital asset custody platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **BitGo Share of Search**: 18.6%
- **Talos Share of Search**: 62.1%

## Which is more popular in search, BitGo or Talos?

- In August 2026, Talos had more branded searches than BitGo among digital asset custody platforms worldwide. Talos was estimated to have 90.5K branded searches compared to BitGo’s 27.1K, and held a 62.1% Share of Search versus BitGo’s 18.6%.
- The lead changed hands 2 times in the 11 months ending August 2026: BitGo took it in January 2026, Talos took it in February 2026.
- Across the 11 months ending August 2026, BitGo’s estimated Share of Search among digital asset custody platforms worldwide moved from 22.1% to 18.6%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Talos’ estimated Share of Search among digital asset custody platforms worldwide moved from 40.3% to 62.1%, and its estimated monthly branded searches moved from 74K to 90.5K.

## How did search popularity change for digital asset custody platforms worldwide in August 2026?

- In August 2026, Talos gained estimated Share of Search among digital asset custody platforms worldwide, from 59.7% to 62.1%.
- In August 2026, BitGo gained estimated Share of Search among digital asset custody platforms worldwide, from 17.9% to 18.6%.

## Month by month

| Month | BitGo estimated searches | BitGo Share of Search | BitGo rank | Talos estimated searches | Talos Share of Search | Talos rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 22.1% | 3 | 74K | 40.3% | 1 |
| Nov 2025 | 27.1K | 20.1% | 2 | 74K | 55% | 1 |
| Dec 2025 | 22.2K | 19.1% | 2 | 60.5K | 52.1% | 1 |
| Jan 2026 | 110K | 46.6% | 1 | 90.5K | 38.4% | 2 |
| Feb 2026 | 33.1K | 23.2% | 2 | 74K | 52% | 1 |
| Mar 2026 | 27.1K | 19.8% | 2 | 74K | 54.1% | 1 |
| Apr 2026 | 27.1K | 20.8% | 2 | 74K | 56.7% | 1 |
| May 2026 | 22.2K | 17.7% | 2 | 74K | 59% | 1 |
| Jun 2026 | 27.1K | 23.1% | 2 | 60.5K | 51.6% | 1 |
| Jul 2026 | 22.2K | 17.9% | 2 | 74K | 59.7% | 1 |
| Aug 2026 | 27.1K | 18.6% | 2 | 90.5K | 62.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BitGo’s and Talos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BitGo**: Measured on the search term “bitgo”.
- **Talos**: Measured on the search term “talos”.

- [BitGo profile](/demand/global-en/brands/bitgo)
- [Talos profile](/demand/global-en/brands/talos)
- [All digital asset custody platforms worldwide](/demand/global-en/categories/digital-asset-custody-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BitGo or Talos?

In August 2026, Talos had more branded searches than BitGo among digital asset custody platforms worldwide. Talos was estimated to have 90.5K branded searches compared to BitGo’s 27.1K, and held a 62.1% Share of Search versus BitGo’s 18.6%.

## Cite this page

Brandwave. "BitGo vs Talos: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bitgo-vs-talos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bitgo-vs-talos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.