---
title: "Bitdefender vs Sophos: Which is more popular by branded search?"
description: "Which is more popular in search, Bitdefender or Sophos? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bitdefender-vs-sophos"
publisher: "Brandwave"
---

# Bitdefender vs Sophos: Which is more popular by branded search?

Which is more popular in search, Bitdefender or Sophos? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitdefender and Sophos
- **Competitive set**: Endpoint security software
- **Market**: Global
- **Month measured**: Aug 2026
- **Bitdefender Share of Search**: 40.3%
- **Sophos Share of Search**: 10.3%

## Which is more popular in search, Bitdefender or Sophos?

- In August 2026, Bitdefender had more branded searches than Sophos among endpoint security software worldwide. Bitdefender was estimated to have 529K branded searches compared to Sophos’ 135K, and held a 40.3% Share of Search versus Sophos’ 10.3%.
- Bitdefender was ahead of Sophos in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security software worldwide moved from 39.7% to 40.3%, and its estimated monthly branded searches moved from 664K to 529K.
- Across the 11 months ending August 2026, Sophos’ estimated Share of Search among endpoint security software worldwide moved from 9.9% to 10.3%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for endpoint security software worldwide in August 2026?

- In August 2026, Bitdefender lost estimated Share of Search among endpoint security software worldwide, from 42.5% to 40.3%.
- Estimated monthly branded searches for Sophos worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Month by month

| Month | Bitdefender estimated searches | Bitdefender Share of Search | Bitdefender rank | Sophos estimated searches | Sophos Share of Search | Sophos rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 664K | 39.7% | 1 | 165K | 9.9% | 4 |
| Nov 2025 | 648K | 42% | 1 | 135K | 8.8% | 4 |
| Dec 2025 | 643K | 45.2% | 1 | 135K | 9.5% | 4 |
| Jan 2026 | 647K | 42% | 1 | 135K | 8.8% | 4 |
| Feb 2026 | 534K | 39.1% | 1 | 135K | 9.9% | 4 |
| Mar 2026 | 648K | 41.4% | 1 | 135K | 8.6% | 4 |
| Apr 2026 | 546K | 39.4% | 1 | 135K | 9.7% | 4 |
| May 2026 | 519K | 39% | 1 | 135K | 10.1% | 4 |
| Jun 2026 | 517K | 39.8% | 1 | 135K | 10.4% | 4 |
| Jul 2026 | 578K | 42.5% | 1 | 135K | 9.9% | 4 |
| Aug 2026 | 529K | 40.3% | 1 | 135K | 10.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitdefender’s and Sophos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitdefender**: Measured on the search terms “antivirus bitdefender”, “bitdefender”, “bitdefender antivirus”, “bitdefender app”, “bitdefender com”, “bitdefender endpoint security”, “bitdefender gravityzone” and “bitdefender software”, summed into one figure.
- **Sophos**: Measured on the search term “sophos”.

- [Bitdefender profile](/demand/global-en/brands/bitdefender)
- [Sophos profile](/demand/global-en/brands/sophos)
- [All endpoint security software worldwide](/demand/global-en/categories/endpoint-security-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitdefender or Sophos?

In August 2026, Bitdefender had more branded searches than Sophos among endpoint security software worldwide. Bitdefender was estimated to have 529K branded searches compared to Sophos’ 135K, and held a 40.3% Share of Search versus Sophos’ 10.3%.

## Cite this page

Brandwave. "Bitdefender vs Sophos: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bitdefender-vs-sophos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bitdefender-vs-sophos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.