---
title: "Bitdefender vs Malwarebytes: Which is more popular by branded search?"
description: "Which is more popular in search, Bitdefender or Malwarebytes? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bitdefender-vs-malwarebytes"
publisher: "Brandwave"
---

# Bitdefender vs Malwarebytes: Which is more popular by branded search?

Which is more popular in search, Bitdefender or Malwarebytes? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitdefender and Malwarebytes
- **Competitive set**: Endpoint security platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Bitdefender Share of Search**: 24.3%
- **Malwarebytes Share of Search**: 45.2%

## Which is more popular in search, Bitdefender or Malwarebytes?

- In August 2026, Malwarebytes had more branded searches than Bitdefender among endpoint security platforms worldwide. Malwarebytes was estimated to have 871K branded searches compared to Bitdefender’s 468K, and held a 45.2% Share of Search versus Bitdefender’s 24.3%.
- Malwarebytes was ahead of Bitdefender in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitdefender’s estimated Share of Search among endpoint security platforms worldwide moved from 26.1% to 24.3%, and its estimated monthly branded searches moved from 574K to 468K.
- Across the 11 months ending August 2026, Malwarebytes’ estimated Share of Search among endpoint security platforms worldwide moved from 38.8% to 45.2%, and its estimated monthly branded searches moved from 853K to 871K.

## How did search popularity change for endpoint security platforms worldwide in August 2026?

- Estimated monthly branded searches for Bitdefender worldwide fell 18.4% over 11 measured months, from 574K to 468K in August 2026.

## Month by month

| Month | Bitdefender estimated searches | Bitdefender Share of Search | Bitdefender rank | Malwarebytes estimated searches | Malwarebytes Share of Search | Malwarebytes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 574K | 26.1% | 2 | 853K | 38.8% | 1 |
| Nov 2025 | 574K | 25% | 2 | 1M | 44.9% | 1 |
| Dec 2025 | 569K | 28.3% | 2 | 857K | 42.6% | 1 |
| Jan 2026 | 573K | 24.6% | 2 | 1.1M | 45.4% | 1 |
| Feb 2026 | 474K | 23.8% | 2 | 871K | 43.8% | 1 |
| Mar 2026 | 574K | 24.4% | 2 | 1.1M | 45% | 1 |
| Apr 2026 | 472K | 21.6% | 2 | 1.1M | 49% | 1 |
| May 2026 | 469K | 24% | 2 | 891K | 45.6% | 1 |
| Jun 2026 | 468K | 24% | 2 | 891K | 45.6% | 1 |
| Jul 2026 | 468K | 24% | 2 | 891K | 45.7% | 1 |
| Aug 2026 | 468K | 24.3% | 2 | 871K | 45.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitdefender’s and Malwarebytes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitdefender**: Measured on the search terms “antivirus bitdefender”, “bitdefender”, “bitdefender app”, “bitdefender com”, “bitdefender endpoint security”, “bitdefender gravityzone” and “bitdefender software”, summed into one figure.
- **Malwarebytes**: Measured on the search terms “antivirus malwarebytes”, “endpoint security malwarebytes”, “malwarebytes”, “malwarebytes app”, “malwarebytes com”, “malwarebytes endpoint security” and “malwarebytes software”, summed into one figure.

- [Bitdefender profile](/demand/global-en/brands/bitdefender)
- [Malwarebytes profile](/demand/global-en/brands/malwarebytes)
- [All endpoint security platforms worldwide](/demand/global-en/categories/endpoint-security-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitdefender or Malwarebytes?

In August 2026, Malwarebytes had more branded searches than Bitdefender among endpoint security platforms worldwide. Malwarebytes was estimated to have 871K branded searches compared to Bitdefender’s 468K, and held a 45.2% Share of Search versus Bitdefender’s 24.3%.

## Cite this page

Brandwave. "Bitdefender vs Malwarebytes: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bitdefender-vs-malwarebytes

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