---
title: "Bitbucket vs GitHub: Which is more popular by branded search?"
description: "Which is more popular in search, Bitbucket or GitHub? Compare estimated monthly branded-search demand and Share of Search inside the Code hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bitbucket-vs-github"
publisher: "Brandwave"
---

# Bitbucket vs GitHub: Which is more popular by branded search?

Which is more popular in search, Bitbucket or GitHub? Compare estimated monthly branded-search demand and Share of Search inside the Code hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitbucket and GitHub
- **Competitive set**: Code hosting platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Bitbucket Share of Search**: 1.1%
- **GitHub Share of Search**: 94.5%

## Which is more popular in search, Bitbucket or GitHub?

- In August 2026, GitHub had more branded searches than Bitbucket among code hosting platforms worldwide. GitHub was estimated to have 16.6M branded searches compared to Bitbucket’s 201K, and held a 94.5% Share of Search versus Bitbucket’s 1.1%.
- GitHub was ahead of Bitbucket in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitbucket’s estimated Share of Search among code hosting platforms worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, GitHub’s estimated Share of Search among code hosting platforms worldwide moved from 90.6% to 94.5%, and its estimated monthly branded searches moved from 11.1M to 16.6M.

## How did search popularity change for code hosting platforms worldwide in August 2026?

- In August 2026, GitHub gained estimated Share of Search among code hosting platforms worldwide, from 93.4% to 94.5%.
- Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Month by month

| Month | Bitbucket estimated searches | Bitbucket Share of Search | Bitbucket rank | GitHub estimated searches | GitHub Share of Search | GitHub rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 2% | 3 | 11.1M | 90.6% | 1 |
| Nov 2025 | 246K | 1.7% | 3 | 13.6M | 93.2% | 1 |
| Dec 2025 | 246K | 2% | 3 | 11.1M | 91.7% | 1 |
| Jan 2026 | 246K | 2% | 3 | 11.1M | 91.7% | 1 |
| Feb 2026 | 246K | 1.7% | 3 | 13.6M | 93.1% | 1 |
| Mar 2026 | 246K | 1.4% | 3 | 16.6M | 93.4% | 1 |
| Apr 2026 | 246K | 1.4% | 3 | 16.6M | 93.4% | 1 |
| May 2026 | 246K | 1.4% | 3 | 16.6M | 93.4% | 1 |
| Jun 2026 | 201K | 1.4% | 3 | 13.6M | 92.4% | 1 |
| Jul 2026 | 201K | 1.4% | 3 | 13.6M | 93.4% | 1 |
| Aug 2026 | 201K | 1.1% | 3 | 16.6M | 94.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitbucket’s and GitHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitbucket**: Measured on the search term “bitbucket”.
- **GitHub**: Measured on the search term “github”.

- [Bitbucket profile](/demand/global-en/brands/bitbucket)
- [GitHub profile](/demand/global-en/brands/github)
- [All code hosting platforms worldwide](/demand/global-en/categories/code-hosting-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitbucket or GitHub?

In August 2026, GitHub had more branded searches than Bitbucket among code hosting platforms worldwide. GitHub was estimated to have 16.6M branded searches compared to Bitbucket’s 201K, and held a 94.5% Share of Search versus Bitbucket’s 1.1%.

## Cite this page

Brandwave. "Bitbucket vs GitHub: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bitbucket-vs-github

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bitbucket-vs-github. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.