---
title: "BISSELL vs Swiffer: Which is more popular by branded search?"
description: "Which is more popular in search, BISSELL or Swiffer? Compare estimated monthly branded-search demand and Share of Search inside the Mop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bissell-vs-swiffer"
publisher: "Brandwave"
---

# BISSELL vs Swiffer: Which is more popular by branded search?

Which is more popular in search, BISSELL or Swiffer? Compare estimated monthly branded-search demand and Share of Search inside the Mop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BISSELL and Swiffer
- **Competitive set**: Mop brands
- **Market**: Global
- **Month measured**: Aug 2026
- **BISSELL Share of Search**: 50.2%
- **Swiffer Share of Search**: 24.4%

## Which is more popular in search, BISSELL or Swiffer?

- In August 2026, BISSELL had more branded searches than Swiffer among mop brands worldwide. BISSELL was estimated to have 506K branded searches compared to Swiffer’s 246K, and held a 50.2% Share of Search versus Swiffer’s 24.4%.
- BISSELL was ahead of Swiffer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among mop brands worldwide moved from 48.5% to 50.2%, and its estimated monthly branded searches moved from 512K to 506K.
- Across the 11 months ending August 2026, Swiffer’s estimated Share of Search among mop brands worldwide moved from 23.3% to 24.4%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for mop brands worldwide in August 2026?

- In August 2026, BISSELL gained estimated Share of Search among mop brands worldwide, from 45.1% to 50.2%.

## Month by month

| Month | BISSELL estimated searches | BISSELL Share of Search | BISSELL rank | Swiffer estimated searches | Swiffer Share of Search | Swiffer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 512K | 48.5% | 1 | 246K | 23.3% | 2 |
| Nov 2025 | 625K | 54.9% | 1 | 201K | 17.7% | 2 |
| Dec 2025 | 456K | 48.2% | 1 | 201K | 21.2% | 2 |
| Jan 2026 | 445K | 44.8% | 1 | 246K | 24.8% | 2 |
| Feb 2026 | 464K | 48.5% | 1 | 201K | 21% | 2 |
| Mar 2026 | 523K | 49.9% | 1 | 201K | 19.2% | 2 |
| Apr 2026 | 445K | 48.7% | 1 | 201K | 22% | 2 |
| May 2026 | 390K | 46.1% | 1 | 201K | 23.8% | 2 |
| Jun 2026 | 373K | 45.3% | 1 | 201K | 24.4% | 2 |
| Jul 2026 | 373K | 45.1% | 1 | 201K | 24.3% | 2 |
| Aug 2026 | 506K | 50.2% | 1 | 246K | 24.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BISSELL’s and Swiffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BISSELL**: Measured on the search terms “bissell”, “bissell com”, “bissell crosswave”, “bissell vacuum” and “vacuum bissell”, summed into one figure.
- **Swiffer**: Measured on the search term “swiffer”.

- [BISSELL profile](/demand/global-en/brands/bissell)
- [Swiffer profile](/demand/global-en/brands/swiffer)
- [All mop brands worldwide](/demand/global-en/categories/mop-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BISSELL or Swiffer?

In August 2026, BISSELL had more branded searches than Swiffer among mop brands worldwide. BISSELL was estimated to have 506K branded searches compared to Swiffer’s 246K, and held a 50.2% Share of Search versus Swiffer’s 24.4%.

## Cite this page

Brandwave. "BISSELL vs Swiffer: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bissell-vs-swiffer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bissell-vs-swiffer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.