---
title: "Birkenstock vs Skechers: Which is searched more?"
description: "Which is more popular in search, Birkenstock or Skechers? Compare estimated monthly branded-search demand and Share of Search inside the Sandals women brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/birkenstock-vs-skechers"
publisher: "Brandwave"
---

# Birkenstock vs Skechers: Which is searched more?

Which is more popular in search, Birkenstock or Skechers? Compare estimated monthly branded-search demand and Share of Search inside the Sandals women brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Birkenstock and Skechers
- **Competitive set**: Sandals women brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Birkenstock Share of Search**: 50%
- **Skechers Share of Search**: 50%

## Which is more popular in search, Birkenstock or Skechers?

- In September 2026, Birkenstock and Skechers were level on Share of Search among sandals women brands worldwide, with an estimated 6.1M branded searches each, at 50% estimated Share of Search each.
- The lead changed hands once in the 12 months ending September 2026: Birkenstock took it in April 2026.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among sandals women brands worldwide moved from 45% to 50%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 12 months ending September 2026, Skechers’ estimated Share of Search among sandals women brands worldwide moved from 55% to 50%, and its estimated monthly branded searches held steady at 6.1M.

## How did search popularity change for sandals women brands worldwide in September 2026?

- In September 2026, Skechers gained estimated Share of Search among sandals women brands worldwide, from 45% to 50%.
- In September 2026, Birkenstock lost estimated Share of Search among sandals women brands worldwide, from 55% to 50%.

## Month by month

| Month | Birkenstock estimated searches | Birkenstock Share of Search | Birkenstock rank | Skechers estimated searches | Skechers Share of Search | Skechers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 45% | 2 | 6.1M | 55% | 1 |
| Nov 2025 | 6.1M | 45% | 2 | 7.5M | 55% | 1 |
| Dec 2025 | 6.1M | 50% | 1 | 6.1M | 50% | 2 |
| Jan 2026 | 4.1M | 40.1% | 2 | 6.1M | 59.9% | 1 |
| Feb 2026 | 4.1M | 45% | 2 | 5M | 55% | 1 |
| Mar 2026 | 6.1M | 50% | 1 | 6.1M | 50% | 2 |
| Apr 2026 | 7.5M | 55% | 1 | 6.1M | 45% | 2 |
| May 2026 | 9.1M | 55% | 1 | 7.5M | 45% | 2 |
| Jun 2026 | 9.1M | 59.9% | 1 | 6.1M | 40.1% | 2 |
| Jul 2026 | 9.1M | 64.6% | 1 | 5M | 35.4% | 2 |
| Aug 2026 | 7.5M | 55% | 1 | 6.1M | 45% | 2 |
| Sep 2026 | 6.1M | 50% | 1 | 6.1M | 50% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Birkenstock’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Birkenstock**: Measured on the search term “birkenstock”.
- **Skechers**: Measured on the search term “skechers”.

- [Birkenstock profile](/demand/global-en/brands/birkenstock)
- [Skechers profile](/demand/global-en/brands/skechers)
- [All sandals women brands worldwide](/demand/global-en/categories/sandals-women-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Birkenstock or Skechers?

In September 2026, Birkenstock and Skechers were level on Share of Search among sandals women brands worldwide, with an estimated 6.1M branded searches each, at 50% estimated Share of Search each.

## Cite this page

Brandwave. "Birkenstock vs Skechers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/birkenstock-vs-skechers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/birkenstock-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.