--- title: "Birkenstock vs Sam Edelman: Which is searched more?" description: "Is Birkenstock or Sam Edelman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandals women brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/birkenstock-vs-sam-edelman" publisher: "Brandwave" --- # Birkenstock vs Sam Edelman: Which is searched more? Is Birkenstock or Sam Edelman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sandals women brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birkenstock and Sam Edelman - **Competitive set**: Sandals women brands - **Market**: Global - **Month measured**: Sep 2026 - **Birkenstock Share of Search**: 42.8% - **Sam Edelman Share of Search**: 2.1% ## Is Birkenstock or Sam Edelman more popular in search? - In September 2026, Birkenstock had more branded searches than Sam Edelman among sandals women brands worldwide. Birkenstock had about 6.1 million branded searches, while Sam Edelman had 301,000. Birkenstock made up 42.8% of all sandals women brand searches we track, and Sam Edelman accounted for 2.1%. - Birkenstock was ahead of Sam Edelman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birkenstock’s share of searches among sandals women brands worldwide moved from 37.9% to 42.8%, and its estimated monthly branded searches moved from 5M to 6.1M. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among sandals women brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 301K. ## Top sandals women brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock was listed before Sam Edelman in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Birkenstock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vionic | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ecco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Teva | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Clarks | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Sam Edelman | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Skechers | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about sandals women brands - Asked ChatGPT "Which women's sandals brand should I buy?": 1. Birkenstock, 2. Ecco, 3. Vionic, 4. Clarks, 5. Sam Edelman, 6. Teva - Asked ChatGPT "What are the best women's sandals brands?": 1. Birkenstock, 2. Vionic, 3. Ecco, 4. Teva, 5. Sam Edelman, 6. Clarks - Asked ChatGPT "What's the best women's sandals brand for everyday wear?": 1. Birkenstock, 2. Vionic, 3. Teva, 4. Ecco, 5. Clarks - Searched Google, AI Overview "comfortable women's sandals": 1. Vionic, 2. Skechers, 3. Clarks, 4. Birkenstock, 5. Teva - Searched Google, AI Overview "women's sandals": 1. Vionic, 2. Skechers Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sandals women brands worldwide in September 2026? - In September 2026, Birkenstock lost share of searches among sandals women brands worldwide, from 46.8% to 42.8%. - Sam Edelman’s share of searches among sandals women brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026. ## Month by month | Month | Birkenstock estimated searches | Birkenstock Share of Search | Birkenstock rank | Sam Edelman estimated searches | Sam Edelman Share of Search | Sam Edelman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 37.9% | 2 | 301K | 2.3% | 4 | | Nov 2025 | 6.1M | 38.2% | 2 | 301K | 1.9% | 4 | | Dec 2025 | 6.1M | 43% | 1 | 246K | 1.7% | 4 | | Jan 2026 | 4.1M | 33.6% | 2 | 201K | 1.7% | 4 | | Feb 2026 | 4.1M | 38.2% | 2 | 201K | 1.9% | 4 | | Mar 2026 | 6.1M | 42.7% | 1 | 301K | 2.1% | 4 | | Apr 2026 | 7.5M | 47.6% | 1 | 301K | 1.9% | 4 | | May 2026 | 9.1M | 48.8% | 1 | 301K | 1.6% | 4 | | Jun 2026 | 9.1M | 53% | 1 | 246K | 1.4% | 4 | | Jul 2026 | 9.1M | 56.6% | 1 | 246K | 1.5% | 4 | | Aug 2026 | 7.5M | 46.8% | 1 | 301K | 1.9% | 4 | | Sep 2026 | 6.1M | 42.8% | 1 | 301K | 2.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Birkenstock’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birkenstock**: Measured on the search term “birkenstock”. - **Sam Edelman**: Measured on the search term “sam edelman”. - [Birkenstock profile](/demand/global-en/brands/birkenstock) - [Sam Edelman profile](/demand/global-en/brands/sam-edelman) - [All sandals women brands worldwide](/demand/global-en/categories/sandals-women-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birkenstock or Sam Edelman more popular in search? In September 2026, Birkenstock had more branded searches than Sam Edelman among sandals women brands worldwide. Birkenstock had about 6.1 million branded searches, while Sam Edelman had 301,000. Birkenstock made up 42.8% of all sandals women brand searches we track, and Sam Edelman accounted for 2.1%. ## Cite this page Brandwave. "Birkenstock vs Sam Edelman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/birkenstock-vs-sam-edelman This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/birkenstock-vs-sam-edelman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.