---
title: "Birkenstock vs Havaianas: Which is searched more?"
description: "Which is more popular in search, Birkenstock or Havaianas? Compare estimated monthly branded-search demand and Share of Search inside the Sandals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/birkenstock-vs-havaianas"
publisher: "Brandwave"
---

# Birkenstock vs Havaianas: Which is searched more?

Which is more popular in search, Birkenstock or Havaianas? Compare estimated monthly branded-search demand and Share of Search inside the Sandals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Birkenstock and Havaianas
- **Competitive set**: Sandals
- **Market**: Global
- **Month measured**: Aug 2026
- **Birkenstock Share of Search**: 38.2%
- **Havaianas Share of Search**: 14%

## Which is more popular in search, Birkenstock or Havaianas?

- In August 2026, Birkenstock had more branded searches than Havaianas among sandals worldwide. Birkenstock was estimated to have 7.5M branded searches compared to Havaianas’ 2.7M, and held a 38.2% Share of Search versus Havaianas’ 14%.
- Birkenstock was ahead of Havaianas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandals worldwide moved from 36.9% to 38.2%, and its estimated monthly branded searches moved from 5M to 7.5M.
- Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandals worldwide moved from 7.4% to 14%, and its estimated monthly branded searches moved from 1M to 2.7M.

## How did search popularity change for sandals worldwide in August 2026?

- Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.
- Estimated monthly branded searches for Birkenstock worldwide rose 49.6% over 11 measured months, from 5M to 7.5M in August 2026.

## Month by month

| Month | Birkenstock estimated searches | Birkenstock Share of Search | Birkenstock rank | Havaianas estimated searches | Havaianas Share of Search | Havaianas rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 36.9% | 2 | 1M | 7.4% | 3 |
| Nov 2025 | 6.1M | 35.7% | 2 | 1.8M | 10.7% | 3 |
| Dec 2025 | 6.1M | 32.8% | 2 | 3.4M | 17.9% | 3 |
| Jan 2026 | 4.1M | 35.5% | 2 | 1.2M | 10.6% | 3 |
| Feb 2026 | 4.1M | 35.5% | 2 | 1.2M | 10.6% | 3 |
| Mar 2026 | 6.1M | 36.6% | 2 | 1.2M | 7.3% | 3 |
| Apr 2026 | 7.5M | 40.7% | 2 | 1.5M | 8.2% | 3 |
| May 2026 | 9.1M | 43.8% | 1 | 2.2M | 10.7% | 3 |
| Jun 2026 | 9.1M | 38.2% | 2 | 3.4M | 14% | 3 |
| Jul 2026 | 9.1M | 38.2% | 2 | 3.4M | 14% | 3 |
| Aug 2026 | 7.5M | 38.2% | 2 | 2.7M | 14% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Birkenstock’s and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Birkenstock**: Measured on the search term “birkenstock”.
- **Havaianas**: Measured on the search term “havaianas”.

- [Birkenstock profile](/demand/global-en/brands/birkenstock)
- [Havaianas profile](/demand/global-en/brands/havaianas)
- [All sandals worldwide](/demand/global-en/categories/sandals): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Birkenstock or Havaianas?

In August 2026, Birkenstock had more branded searches than Havaianas among sandals worldwide. Birkenstock was estimated to have 7.5M branded searches compared to Havaianas’ 2.7M, and held a 38.2% Share of Search versus Havaianas’ 14%.

## Cite this page

Brandwave. "Birkenstock vs Havaianas: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/birkenstock-vs-havaianas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/birkenstock-vs-havaianas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.