---
title: "Birds Eye vs Linda McCartney: Which is more popular by branded search?"
description: "Which is more popular in search, Birds Eye or Linda McCartney? Compare estimated monthly branded-search demand and Share of Search inside the Veggie burger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/birds-eye-vs-linda-mccartney"
publisher: "Brandwave"
---

# Birds Eye vs Linda McCartney: Which is more popular by branded search?

Which is more popular in search, Birds Eye or Linda McCartney? Compare estimated monthly branded-search demand and Share of Search inside the Veggie burger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Birds Eye and Linda McCartney
- **Competitive set**: Veggie burger brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Birds Eye Share of Search**: 0.1%
- **Linda McCartney Share of Search**: 0.07%

## Which is more popular in search, Birds Eye or Linda McCartney?

- In August 2026, Birds Eye had more branded searches than Linda McCartney among veggie burger brands worldwide. Birds Eye was estimated to have 2.4K branded searches compared to Linda McCartney’s 1.6K, and held a 0.1% Share of Search versus Linda McCartney’s 0.07%.
- The lead changed hands once in the 11 months ending August 2026: Birds Eye took it in April 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among veggie burger brands worldwide moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Linda McCartney’s estimated Share of Search among veggie burger brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

## How did search popularity change for veggie burger brands worldwide in August 2026?

- Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
- Estimated monthly branded searches for Linda McCartney worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Month by month

| Month | Birds Eye estimated searches | Birds Eye Share of Search | Birds Eye rank | Linda McCartney estimated searches | Linda McCartney Share of Search | Linda McCartney rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.07% | 5 | 1.9K | 0.07% | 6 |
| Nov 2025 | 1.6K | 0.08% | 5 | 1.6K | 0.08% | 6 |
| Dec 2025 | 1.6K | 0.1% | 6 | 1.9K | 0.11% | 5 |
| Jan 2026 | 1.9K | 0.1% | 5 | 1.9K | 0.1% | 6 |
| Feb 2026 | 1.9K | 0.1% | 5 | 1.9K | 0.1% | 6 |
| Mar 2026 | 1.9K | 0.08% | 6 | 2.4K | 0.1% | 5 |
| Apr 2026 | 1.9K | 0.08% | 5 | 1.6K | 0.07% | 6 |
| May 2026 | 1.9K | 0.08% | 5 | 1.6K | 0.07% | 6 |
| Jun 2026 | 1.9K | 0.1% | 5 | 1.3K | 0.07% | 6 |
| Jul 2026 | 1.9K | 0.1% | 5 | 1.3K | 0.07% | 6 |
| Aug 2026 | 2.4K | 0.1% | 5 | 1.6K | 0.07% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Birds Eye’s and Linda McCartney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Birds Eye**: Measured on the search term “birds eye fish”.
- **Linda McCartney**: Measured on the search term “linda mccartney foods”.

- [Birds Eye profile](/demand/global-en/brands/birds-eye)
- [Linda McCartney profile](/demand/global-en/brands/linda-mccartney)
- [All veggie burger brands worldwide](/demand/global-en/categories/veggie-burger-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Birds Eye or Linda McCartney?

In August 2026, Birds Eye had more branded searches than Linda McCartney among veggie burger brands worldwide. Birds Eye was estimated to have 2.4K branded searches compared to Linda McCartney’s 1.6K, and held a 0.1% Share of Search versus Linda McCartney’s 0.07%.

## Cite this page

Brandwave. "Birds Eye vs Linda McCartney: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/birds-eye-vs-linda-mccartney

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/birds-eye-vs-linda-mccartney. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.