--- title: "Birds Eye vs Impossible Foods: Which is searched more?" description: "Is Birds Eye or Impossible Foods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Veggie burger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/birds-eye-vs-impossible" publisher: "Brandwave" --- # Birds Eye vs Impossible Foods: Which is searched more? Is Birds Eye or Impossible Foods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Veggie burger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birds Eye and Impossible Foods - **Competitive set**: Veggie burger brands - **Market**: Global - **Month measured**: Sep 2026 - **Birds Eye Share of Search**: 8% - **Impossible Foods Share of Search**: 1.5% ## Is Birds Eye or Impossible Foods more popular in search? - In September 2026, Birds Eye had more branded searches than Impossible Foods among veggie burger brands worldwide. Birds Eye had about 60,500 branded searches, while Impossible Foods had 11,000. Birds Eye made up 8% of all veggie burger brand searches we track, and Impossible Foods accounted for 1.5%. - Birds Eye was ahead of Impossible Foods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birds Eye’s share of searches among veggie burger brands worldwide moved from 4.4% to 8%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Impossible Foods’ share of searches among veggie burger brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 24.6K to 11K. ## Top veggie burger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Impossible Foods was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Birds Eye did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dr. Praeger's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Beyond Meat | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | MorningStar Farms | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Impossible Foods | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Vivera | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Linda McCartney | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Birds Eye | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Richmond | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Quorn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about veggie burger brands - Asked ChatGPT "Which veggie burger brand should I buy?": 1. Dr. Praeger's, 2. MorningStar Farms - Asked ChatGPT "What are the best veggie burger brands?": 1. Impossible Foods, 2. Beyond Meat, 3. Dr. Praeger's, 4. MorningStar Farms - Asked ChatGPT "What's the best veggie burger brand for quick weeknight meals?": 1. MorningStar Farms, 2. Dr. Praeger's, 3. Beyond Meat - Searched Google, AI Overview "plant based burgers": 1. Beyond Meat, 2. Impossible Foods, 3. Dr. Praeger's, 4. MorningStar Farms Not named in any answer: Vivera, Linda McCartney, Birds Eye, Richmond and Quorn. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for veggie burger brands worldwide in September 2026? - In September 2026, Birds Eye gained share of searches among veggie burger brands worldwide, from 6.3% to 8%. - Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 12 measured months, from 24.6K to 11K in September 2026. ## Month by month | Month | Birds Eye estimated searches | Birds Eye Share of Search | Birds Eye rank | Impossible Foods estimated searches | Impossible Foods Share of Search | Impossible Foods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4.4% | 4 | 24.6K | 1.8% | 5 | | Nov 2025 | 110K | 13.2% | 4 | 14.5K | 1.7% | 6 | | Dec 2025 | 60.5K | 8.1% | 4 | 12.3K | 1.6% | 6 | | Jan 2026 | 60.5K | 8.2% | 4 | 15K | 2% | 5 | | Feb 2026 | 74K | 9.1% | 4 | 15K | 1.8% | 5 | | Mar 2026 | 90.5K | 8.8% | 4 | 18.4K | 1.8% | 5 | | Apr 2026 | 74K | 8.9% | 4 | 15.7K | 1.9% | 5 | | May 2026 | 60.5K | 6.8% | 4 | 14.3K | 1.6% | 6 | | Jun 2026 | 49.5K | 7.2% | 4 | 14.3K | 2.1% | 6 | | Jul 2026 | 49.5K | 7.7% | 4 | 11K | 1.7% | 6 | | Aug 2026 | 49.5K | 6.3% | 4 | 11K | 1.4% | 6 | | Sep 2026 | 60.5K | 8% | 4 | 11K | 1.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Birds Eye’s and Impossible Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birds Eye**: Measured on the search term “birds eye”. - **Impossible Foods**: Measured on the search terms “impossible beef” and “impossible foods”, summed into one figure. - [Birds Eye profile](/demand/global-en/brands/birds-eye) - [Impossible Foods profile](/demand/global-en/brands/impossible) - [All veggie burger brands worldwide](/demand/global-en/categories/veggie-burger-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birds Eye or Impossible Foods more popular in search? In September 2026, Birds Eye had more branded searches than Impossible Foods among veggie burger brands worldwide. Birds Eye had about 60,500 branded searches, while Impossible Foods had 11,000. Birds Eye made up 8% of all veggie burger brand searches we track, and Impossible Foods accounted for 1.5%. ## Cite this page Brandwave. "Birds Eye vs Impossible Foods: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/birds-eye-vs-impossible This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/birds-eye-vs-impossible. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.