---
title: "Birds Eye vs Findus: Which is searched more?"
description: "Which is more popular in search, Birds Eye or Findus? Compare estimated monthly branded-search demand and Share of Search inside the Fish finger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/birds-eye-vs-findus"
publisher: "Brandwave"
---

# Birds Eye vs Findus: Which is searched more?

Which is more popular in search, Birds Eye or Findus? Compare estimated monthly branded-search demand and Share of Search inside the Fish finger brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Birds Eye and Findus
- **Competitive set**: Fish finger brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Birds Eye Share of Search**: 0.31%
- **Findus Share of Search**: <0.01%

## Which is more popular in search, Birds Eye or Findus?

- In August 2026, Birds Eye had more branded searches than Findus among fish finger brands worldwide. Birds Eye was estimated to have 51.9K branded searches compared to Findus’ 390, and held a 0.31% Share of Search versus Findus’ <0.01%.
- Birds Eye was ahead of Findus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among fish finger brands worldwide moved from 0.37% to 0.31%, and its estimated monthly branded searches moved from 62.4K to 51.9K.
- Across the 11 months ending August 2026, Findus’ estimated Share of Search among fish finger brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 320 to 390.

## How did search popularity change for fish finger brands worldwide in August 2026?

- Estimated monthly branded searches for Findus worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
- Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.

## Month by month

| Month | Birds Eye estimated searches | Birds Eye Share of Search | Birds Eye rank | Findus estimated searches | Findus Share of Search | Findus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 62.4K | 0.37% | 4 | 320 | <0.01% | 6 |
| Nov 2025 | 112K | 0.6% | 4 | 320 | <0.01% | 6 |
| Dec 2025 | 62.1K | 0.28% | 4 | 260 | <0.01% | 6 |
| Jan 2026 | 62.4K | 0.37% | 5 | 320 | <0.01% | 6 |
| Feb 2026 | 75.9K | 0.55% | 4 | 320 | <0.01% | 6 |
| Mar 2026 | 92.4K | 0.55% | 4 | 320 | <0.01% | 6 |
| Apr 2026 | 75.9K | 0.45% | 4 | 320 | <0.01% | 6 |
| May 2026 | 62.4K | 0.37% | 4 | 260 | <0.01% | 6 |
| Jun 2026 | 51.4K | 0.33% | 4 | 390 | <0.01% | 6 |
| Jul 2026 | 51.4K | 0.31% | 4 | 480 | <0.01% | 6 |
| Aug 2026 | 51.9K | 0.31% | 4 | 390 | <0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Birds Eye’s and Findus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Birds Eye**: Measured on the search terms “birds eye” and “birds eye fish”, summed into one figure.
- **Findus**: Measured on the search term “findus fish”.

- [Birds Eye profile](/demand/global-en/brands/birds-eye)
- [Findus profile](/demand/global-en/brands/findus)
- [All fish finger brands worldwide](/demand/global-en/categories/fish-finger-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Birds Eye or Findus?

In August 2026, Birds Eye had more branded searches than Findus among fish finger brands worldwide. Birds Eye was estimated to have 51.9K branded searches compared to Findus’ 390, and held a 0.31% Share of Search versus Findus’ <0.01%.

## Cite this page

Brandwave. "Birds Eye vs Findus: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/birds-eye-vs-findus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/birds-eye-vs-findus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.