--- title: "Birdies vs Repetto: Which is searched more?" description: "Is Birdies or Repetto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballet flat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/birdies-vs-repetto" publisher: "Brandwave" --- # Birdies vs Repetto: Which is searched more? Is Birdies or Repetto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballet flat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birdies and Repetto - **Competitive set**: Ballet flat brands - **Market**: Global - **Month measured**: Sep 2026 - **Birdies Share of Search**: 6% - **Repetto Share of Search**: 20.1% ## Is Birdies or Repetto more popular in search? - In September 2026, Repetto had more branded searches than Birdies among ballet flat brands worldwide. Repetto had about 40,500 branded searches, while Birdies had 12,100. Repetto made up 20.1% of all ballet flat brand searches we track, and Birdies accounted for 6%. - Repetto was ahead of Birdies in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birdies’ share of searches among ballet flat brands worldwide moved from 12.7% to 6%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Repetto’s share of searches among ballet flat brands worldwide moved from 23.3% to 20.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K. ## Top ballet flat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Repetto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birdies did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sam Edelman | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Margaux | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Repetto | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | VIVAIA | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Vionic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rothy's | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Tieks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Birdies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | French Sole | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ballet flat brands - Asked ChatGPT "Which ballet flat brand should I buy?": 1. Sam Edelman, 2. Repetto, 3. Margaux, 4. Quince, 5. VIVAIA - Asked ChatGPT "What are the best ballet flat brands?": 1. Sam Edelman, 2. Margaux, 3. Repetto, 4. Quince, 5. VIVAIA - Asked ChatGPT "What's the best ballet flat brand for walking all day?": 1. Vionic, 2. VIVAIA, 3. Margaux - Searched Google, AI Overview "ballet flats": 1. Sam Edelman, 2. Margaux, 3. Rothy's - Searched Google, AI Overview "flats for women": 1. Rothy's, 2. Sam Edelman Not named in any answer: Tieks, Birdies and French Sole. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for ballet flat brands worldwide in September 2026? - In September 2026, Birdies gained share of searches among ballet flat brands worldwide, from 4.8% to 6%. - In September 2026, Repetto lost share of searches among ballet flat brands worldwide, from 24.1% to 20.1%. ## Month by month | Month | Birdies estimated searches | Birdies Share of Search | Birdies rank | Repetto estimated searches | Repetto Share of Search | Repetto rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 12.7% | 4 | 27.1K | 23.3% | 1 | | Nov 2025 | 14.8K | 12.9% | 4 | 27.1K | 23.6% | 1 | | Dec 2025 | 12.1K | 9.8% | 4 | 22.2K | 18% | 3 | | Jan 2026 | 12.1K | 12.7% | 4 | 27.1K | 28.5% | 1 | | Feb 2026 | 9.9K | 8.9% | 4 | 22.2K | 20% | 2 | | Mar 2026 | 14.8K | 9.2% | 5 | 33.1K | 20.5% | 2 | | Apr 2026 | 12.1K | 7.6% | 4 | 33.1K | 20.7% | 2 | | May 2026 | 12.1K | 5.3% | 5 | 40.5K | 17.8% | 2 | | Jun 2026 | 9.9K | 4.1% | 6 | 49.5K | 20.7% | 3 | | Jul 2026 | 8.1K | 3.3% | 6 | 49.5K | 20.4% | 2 | | Aug 2026 | 9.9K | 4.8% | 4 | 49.5K | 24.1% | 2 | | Sep 2026 | 12.1K | 6% | 4 | 40.5K | 20.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Birdies’ and Repetto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birdies**: Measured on the search term “birdies shoes”. - **Repetto**: Measured on the search term “repetto ballet flats”. - [Birdies profile](/demand/global-en/brands/birdies) - [Repetto profile](/demand/global-en/brands/repetto) - [All ballet flat brands worldwide](/demand/global-en/categories/ballet-flat-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Birdies or Repetto more popular in search? In September 2026, Repetto had more branded searches than Birdies among ballet flat brands worldwide. Repetto had about 40,500 branded searches, while Birdies had 12,100. Repetto made up 20.1% of all ballet flat brand searches we track, and Birdies accounted for 6%. ## Cite this page Brandwave. "Birdies vs Repetto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/birdies-vs-repetto This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/birdies-vs-repetto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.