--- title: "Birdie vs Sabre: Which is searched more?" description: "Which is more popular in search, Birdie or Sabre? Compare estimated monthly branded-search demand and Share of Search inside the Personal alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/birdie-vs-sabre" publisher: "Brandwave" --- # Birdie vs Sabre: Which is searched more? Which is more popular in search, Birdie or Sabre? Compare estimated monthly branded-search demand and Share of Search inside the Personal alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Birdie and Sabre - **Competitive set**: Personal alarm brands - **Market**: Global - **Month measured**: Sep 2026 - **Birdie Share of Search**: 35.1% - **Sabre Share of Search**: 3.6% ## Which is more popular in search, Birdie or Sabre? - In September 2026, Birdie had more branded searches than Sabre among personal alarm brands worldwide. Birdie was estimated to have 15.5K branded searches compared to Sabre’s 1.6K, and held a 35.1% Share of Search versus Sabre’s 3.6%. - Birdie was ahead of Sabre in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Birdie’s estimated Share of Search among personal alarm brands worldwide moved from 26.7% to 35.1%, and its estimated monthly branded searches moved from 8.6K to 15.5K. - Across the 12 months ending September 2026, Sabre’s estimated Share of Search among personal alarm brands worldwide moved from 4.1% to 3.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## How did search popularity change for personal alarm brands worldwide in September 2026? - In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search. - In September 2026, Sabre gained estimated Share of Search among personal alarm brands worldwide, from 2.8% to 3.6%. - In September 2026, Birdie lost estimated Share of Search among personal alarm brands worldwide, from 49.5% to 35.1%. ## Month by month | Month | Birdie estimated searches | Birdie Share of Search | Birdie rank | Sabre estimated searches | Sabre Share of Search | Sabre rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.6K | 26.7% | 2 | 1.3K | 4.1% | 3 | | Nov 2025 | 12.7K | 35.1% | 2 | 1.3K | 3.6% | 3 | | Dec 2025 | 15.7K | 40.3% | 2 | 1K | 2.6% | 3 | | Jan 2026 | 8.6K | 23.2% | 2 | 1.3K | 3.5% | 3 | | Feb 2026 | 8.6K | 30.7% | 2 | 1.3K | 4.6% | 3 | | Mar 2026 | 9.1K | 27.7% | 2 | 1.6K | 4.9% | 3 | | Apr 2026 | 10.8K | 31.4% | 2 | 1.3K | 3.8% | 3 | | May 2026 | 12.8K | 39.8% | 2 | 1.3K | 4% | 3 | | Jun 2026 | 15.5K | 39.5% | 2 | 1.6K | 4.1% | 3 | | Jul 2026 | 19.1K | 44.5% | 2 | 1.6K | 3.7% | 3 | | Aug 2026 | 28.1K | 49.5% | 1 | 1.6K | 2.8% | 3 | | Sep 2026 | 15.5K | 35.1% | 2 | 1.6K | 3.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Birdie’s and Sabre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Birdie**: Measured on the search terms “birdie alarm” and “birdie personal alarm”, summed into one figure. - **Sabre**: Measured on the search term “sabre travel”. - [Birdie profile](/demand/global-en/brands/birdie) - [Sabre profile](/demand/global-en/brands/sabre) - [All personal alarm brands worldwide](/demand/global-en/categories/personal-alarm-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Birdie or Sabre? In September 2026, Birdie had more branded searches than Sabre among personal alarm brands worldwide. Birdie was estimated to have 15.5K branded searches compared to Sabre’s 1.6K, and held a 35.1% Share of Search versus Sabre’s 3.6%. ## Cite this page Brandwave. "Birdie vs Sabre: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/birdie-vs-sabre This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/birdie-vs-sabre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.