---
title: "Birdie vs First Alert: Which is searched more?"
description: "Which is more popular in search, Birdie or First Alert? Compare estimated monthly branded-search demand and Share of Search inside the Personal alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/birdie-vs-first-alert"
publisher: "Brandwave"
---

# Birdie vs First Alert: Which is searched more?

Which is more popular in search, Birdie or First Alert? Compare estimated monthly branded-search demand and Share of Search inside the Personal alarm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Birdie and First Alert
- **Competitive set**: Personal alarm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Birdie Share of Search**: 35.1%
- **First Alert Share of Search**: 61.3%

## Which is more popular in search, Birdie or First Alert?

- In September 2026, First Alert had more branded searches than Birdie among personal alarm brands worldwide. First Alert was estimated to have 27.1K branded searches compared to Birdie’s 15.5K, and held a 61.3% Share of Search versus Birdie’s 35.1%.
- The lead changed hands 2 times in the 12 months ending September 2026: Birdie took it in August 2026, First Alert took it in September 2026.
- Across the 12 months ending September 2026, Birdie’s estimated Share of Search among personal alarm brands worldwide moved from 26.7% to 35.1%, and its estimated monthly branded searches moved from 8.6K to 15.5K.
- Across the 12 months ending September 2026, First Alert’s estimated Share of Search among personal alarm brands worldwide moved from 69.2% to 61.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

## How did search popularity change for personal alarm brands worldwide in September 2026?

- In September 2026, First Alert overtook Birdie to become the leader among personal alarm brands worldwide, with 61.3% estimated Share of Search.
- In September 2026, Birdie lost estimated Share of Search among personal alarm brands worldwide, from 49.5% to 35.1%.

## Month by month

| Month | Birdie estimated searches | Birdie Share of Search | Birdie rank | First Alert estimated searches | First Alert Share of Search | First Alert rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.6K | 26.7% | 2 | 22.2K | 69.2% | 1 |
| Nov 2025 | 12.7K | 35.1% | 2 | 22.2K | 61.3% | 1 |
| Dec 2025 | 15.7K | 40.3% | 2 | 22.2K | 57.1% | 1 |
| Jan 2026 | 8.6K | 23.2% | 2 | 27.1K | 73.3% | 1 |
| Feb 2026 | 8.6K | 30.7% | 2 | 18.1K | 64.7% | 1 |
| Mar 2026 | 9.1K | 27.7% | 2 | 22.2K | 67.5% | 1 |
| Apr 2026 | 10.8K | 31.4% | 2 | 22.2K | 64.8% | 1 |
| May 2026 | 12.8K | 39.8% | 2 | 18.1K | 56.2% | 1 |
| Jun 2026 | 15.5K | 39.5% | 2 | 22.2K | 56.5% | 1 |
| Jul 2026 | 19.1K | 44.5% | 2 | 22.2K | 51.7% | 1 |
| Aug 2026 | 28.1K | 49.5% | 1 | 27.1K | 47.7% | 2 |
| Sep 2026 | 15.5K | 35.1% | 2 | 27.1K | 61.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Birdie’s and First Alert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Birdie**: Measured on the search terms “birdie alarm” and “birdie personal alarm”, summed into one figure.
- **First Alert**: Measured on the search term “first alert”.

- [Birdie profile](/demand/global-en/brands/birdie)
- [First Alert profile](/demand/global-en/brands/first-alert)
- [All personal alarm brands worldwide](/demand/global-en/categories/personal-alarm-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Birdie or First Alert?

In September 2026, First Alert had more branded searches than Birdie among personal alarm brands worldwide. First Alert was estimated to have 27.1K branded searches compared to Birdie’s 15.5K, and held a 61.3% Share of Search versus Birdie’s 35.1%.

## Cite this page

Brandwave. "Birdie vs First Alert: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/birdie-vs-first-alert

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/birdie-vs-first-alert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.