---
title: "Bio-Oil vs Vaseline: Which is searched more?"
description: "Which is more popular in search, Bio-Oil or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bio-oil-vs-vaseline"
publisher: "Brandwave"
---

# Bio-Oil vs Vaseline: Which is searched more?

Which is more popular in search, Bio-Oil or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bio-Oil and Vaseline
- **Competitive set**: Body care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bio-Oil Share of Search**: 15%
- **Vaseline Share of Search**: 62.1%

## Which is more popular in search, Bio-Oil or Vaseline?

- In September 2026, Vaseline had more branded searches than Bio-Oil among body care brands worldwide. Vaseline was estimated to have 1.5M branded searches compared to Bio-Oil’s 368K, and held a 62.1% Share of Search versus Bio-Oil’s 15%.
- Vaseline was ahead of Bio-Oil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bio-Oil’s estimated Share of Search among body care brands worldwide moved from 18.7% to 15%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Vaseline’s estimated Share of Search among body care brands worldwide moved from 56.8% to 62.1%, and its estimated monthly branded searches moved from 1.4M to 1.5M.

## How did search popularity change for body care brands worldwide in September 2026?

- In September 2026, Vaseline gained estimated Share of Search among body care brands worldwide, from 58.4% to 62.1%.
- In September 2026, Bio-Oil lost estimated Share of Search among body care brands worldwide, from 16.5% to 15%.

## Month by month

| Month | Bio-Oil estimated searches | Bio-Oil Share of Search | Bio-Oil rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 18.7% | 2 | 1.4M | 56.8% | 1 |
| Nov 2025 | 450K | 15.2% | 2 | 1.9M | 64.9% | 1 |
| Dec 2025 | 450K | 16.1% | 2 | 1.7M | 62.2% | 1 |
| Jan 2026 | 450K | 16.7% | 2 | 1.6M | 60.1% | 1 |
| Feb 2026 | 450K | 19.5% | 2 | 1.3M | 57.1% | 1 |
| Mar 2026 | 450K | 19.2% | 2 | 1.3M | 55.7% | 1 |
| Apr 2026 | 450K | 19.2% | 2 | 1.3M | 55.7% | 1 |
| May 2026 | 450K | 21.5% | 2 | 1.1M | 52.1% | 1 |
| Jun 2026 | 450K | 21.5% | 2 | 1.1M | 52.1% | 1 |
| Jul 2026 | 450K | 21.4% | 2 | 1.1M | 51.9% | 1 |
| Aug 2026 | 368K | 16.5% | 2 | 1.3M | 58.4% | 1 |
| Sep 2026 | 368K | 15% | 2 | 1.5M | 62.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bio-Oil’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bio-Oil**: Measured on the search term “bio oil”.
- **Vaseline**: Measured on the search terms “vaseline”, “vaseline body lotion”, “vaseline lotions” and “vaseline rosy lips”, summed into one figure.

- [Bio-Oil profile](/demand/global-en/brands/bio-oil)
- [Vaseline profile](/demand/global-en/brands/vaseline)
- [All body care brands worldwide](/demand/global-en/categories/body-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bio-Oil or Vaseline?

In September 2026, Vaseline had more branded searches than Bio-Oil among body care brands worldwide. Vaseline was estimated to have 1.5M branded searches compared to Bio-Oil’s 368K, and held a 62.1% Share of Search versus Bio-Oil’s 15%.

## Cite this page

Brandwave. "Bio-Oil vs Vaseline: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bio-oil-vs-vaseline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bio-oil-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.