---
title: "Bio-Oil vs Neom: Which is more popular?"
description: "Is Bio-Oil or Neom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bio-oil-vs-neom"
publisher: "Brandwave"
---

# Bio-Oil vs Neom: Which is more popular?

Is Bio-Oil or Neom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bio-Oil and Neom
- **Competitive set**: Body oil brands
- **Market**: Global
- **Month measured**: Oct 2026
- **Bio-Oil Share of Search**: 78.8%
- **Neom Share of Search**: 0.13%

## Is Bio-Oil or Neom more popular in search?

- In October 2026, Bio-Oil had more branded searches than Neom among body oil brands worldwide. Bio-Oil had about 368,000 branded searches, while Neom had 590. Bio-Oil made up 78.8% of all body oil brand searches we track, and Neom accounted for 0.13%.
- Bio-Oil was ahead of Neom in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bio-Oil’s share of searches among body oil brands worldwide moved from 82.6% to 78.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending October 2026, Neom’s share of searches among body oil brands worldwide moved from 0.16% to 0.13%, and its estimated monthly branded searches moved from 880 to 590.

## Top body oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bio-Oil nor Neom showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| OSEA | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Aveeno | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Bio-Oil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| L'Occitane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Elemis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Neom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about body oil brands

- Asked ChatGPT "Which body oil brand should I buy?": 1. OSEA, 2. Aveeno
- Asked ChatGPT "What are the best body oil brands?": 1. OSEA
- Asked ChatGPT "What's the best body oil brand for dry skin?": 1. Aveeno, 2. OSEA
- Searched Google, AI Overview "best body oil": 1. OSEA
- Searched Google, AI Overview "hydrating body oil": 1. OSEA

Not named in any answer: Bio-Oil, L'Occitane, Elemis and Neom.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for body oil brands worldwide in October 2026?

- In October 2026, Bio-Oil lost share of searches among body oil brands worldwide, from 83% to 78.8%.
- Estimated monthly branded searches for Neom worldwide fell 33% over 12 measured months, from 880 to 590 in October 2026.

## How has branded search for Bio-Oil and Neom changed worldwide over the last 12 months?

| Month | Bio-Oil estimated searches | Bio-Oil Share of Search | Bio-Oil rank | Neom estimated searches | Neom Share of Search | Neom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 450K | 82.6% | 1 | 880 | 0.16% | 6 |
| Dec 2025 | 450K | 81.2% | 1 | 1K | 0.18% | 6 |
| Jan 2026 | 450K | 84.7% | 1 | 590 | 0.11% | 6 |
| Feb 2026 | 450K | 87.3% | 1 | 480 | 0.09% | 6 |
| Mar 2026 | 450K | 84.4% | 1 | 480 | 0.09% | 6 |
| Apr 2026 | 450K | 84.4% | 1 | 480 | 0.09% | 6 |
| May 2026 | 450K | 84.8% | 1 | 480 | 0.09% | 6 |
| Jun 2026 | 450K | 84.8% | 1 | 320 | 0.06% | 6 |
| Jul 2026 | 450K | 83% | 1 | 480 | 0.09% | 6 |
| Aug 2026 | 368K | 81.3% | 1 | 590 | 0.13% | 6 |
| Sep 2026 | 368K | 83% | 1 | 480 | 0.11% | 6 |
| Oct 2026 | 368K | 78.8% | 1 | 590 | 0.13% | 6 |

## How are Bio-Oil’s and Neom’s branded searches counted?

Brandwave collects information about searches that people make online using Bio-Oil’s and Neom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bio-Oil**: Measured on the search term “bio oil”.
- **Neom**: Measured on the search term “neom body oil”.

- [Bio-Oil profile](/demand/global-en/brands/bio-oil)
- [Neom profile](/demand/global-en/brands/neom)
- [All body oil brands worldwide](/demand/global-en/categories/body-oil-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bio-Oil or Neom more popular in search?

In October 2026, Bio-Oil had more branded searches than Neom among body oil brands worldwide. Bio-Oil had about 368,000 branded searches, while Neom had 590. Bio-Oil made up 78.8% of all body oil brand searches we track, and Neom accounted for 0.13%.

## Cite this page

Brandwave. "Bio-Oil vs Neom: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/bio-oil-vs-neom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bio-oil-vs-neom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
