--- title: "Bing vs Yahoo: Which is searched more?" description: "Is Bing or Yahoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bing-vs-yahoo" publisher: "Brandwave" --- # Bing vs Yahoo: Which is searched more? Is Bing or Yahoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bing and Yahoo - **Competitive set**: Search engines - **Market**: Global - **Month measured**: Sep 2026 - **Bing Share of Search**: 2.4% - **Yahoo Share of Search**: 0.27% ## Is Bing or Yahoo more popular in search? - In September 2026, Bing had more branded searches than Yahoo among search engines worldwide. Bing had about 13.6 million branded searches, while Yahoo had 1.5 million. Bing made up 2.4% of all search engine searches we track, and Yahoo accounted for 0.27%. - Bing was ahead of Yahoo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bing’s share of searches among search engines worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 13.6M. - Across the 12 months ending September 2026, Yahoo’s share of searches among search engines worldwide moved from 0.18% to 0.27%, and its estimated monthly branded searches moved from 1M to 1.5M. ## Top search engines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yahoo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | DuckDuckGo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Bing | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Algolia | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Brave Search | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Elastic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Perplexity | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Meilisearch | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Typesense | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecosia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Solr | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Yahoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OpenSearch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about search engines - Asked ChatGPT "Which search engine should I use?": 1. Google, 2. DuckDuckGo, 3. Bing, 4. Brave Search, 5. Perplexity - Asked ChatGPT "What are the best search engines?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Perplexity, 6. Ecosia - Asked ChatGPT "What's the best search engine for site search?": 1. Algolia, 2. Meilisearch, 3. Typesense, 4. Elastic, 5. Google, 6. Bing - Searched Google, AI Overview "best search engine": 1. Google, 2. DuckDuckGo, 3. Brave Search, 4. Bing, 5. Perplexity, 6. Ecosia - Searched Google, AI Overview "site search engine": 1. Algolia, 2. Elastic, 3. Solr Not named in any answer: Yahoo and OpenSearch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for search engines worldwide in September 2026? - Estimated monthly branded searches for Yahoo worldwide rose 50% over 12 measured months, from 1M to 1.5M in September 2026. ## Month by month | Month | Bing estimated searches | Bing Share of Search | Bing rank | Yahoo estimated searches | Yahoo Share of Search | Yahoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6M | 2.4% | 4 | 1M | 0.18% | 6 | | Nov 2025 | 13.6M | 2.5% | 4 | 1M | 0.18% | 6 | | Dec 2025 | 13.6M | 2.5% | 4 | 1M | 0.19% | 6 | | Jan 2026 | 13.6M | 2.5% | 4 | 1M | 0.19% | 7 | | Feb 2026 | 13.6M | 2.9% | 4 | 823K | 0.18% | 6 | | Mar 2026 | 13.6M | 2.5% | 4 | 1M | 0.18% | 6 | | Apr 2026 | 13.6M | 2.5% | 4 | 1M | 0.18% | 6 | | May 2026 | 13.6M | 2.5% | 4 | 1M | 0.18% | 6 | | Jun 2026 | 13.6M | 2.6% | 3 | 1M | 0.19% | 6 | | Jul 2026 | 13.6M | 2.6% | 3 | 1M | 0.19% | 6 | | Aug 2026 | 13.6M | 2.6% | 3 | 1.2M | 0.23% | 6 | | Sep 2026 | 13.6M | 2.4% | 3 | 1.5M | 0.27% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bing’s and Yahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bing**: Measured on the search term “bing”. - **Yahoo**: Measured on the search term “yahoo search”. - [Bing profile](/demand/global-en/brands/bing) - [Yahoo profile](/demand/global-en/brands/yahoo) - [All search engines worldwide](/demand/global-en/categories/search-engines): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bing or Yahoo more popular in search? In September 2026, Bing had more branded searches than Yahoo among search engines worldwide. Bing had about 13.6 million branded searches, while Yahoo had 1.5 million. Bing made up 2.4% of all search engine searches we track, and Yahoo accounted for 0.27%. ## Cite this page Brandwave. "Bing vs Yahoo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bing-vs-yahoo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bing-vs-yahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.