---
title: "Bing vs OpenSearch: Which is searched more?"
description: "Is Bing or OpenSearch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bing-vs-opensearch"
publisher: "Brandwave"
---

# Bing vs OpenSearch: Which is searched more?

Is Bing or OpenSearch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bing and OpenSearch
- **Competitive set**: Search engines
- **Market**: Global
- **Month measured**: Sep 2026
- **Bing Share of Search**: 2.4%
- **OpenSearch Share of Search**: 0.01%

## Is Bing or OpenSearch more popular in search?

- In September 2026, Bing had more branded searches than OpenSearch among search engines worldwide. Bing had about 13.6 million branded searches, while OpenSearch had 60,500. Bing made up 2.4% of all search engine searches we track, and OpenSearch accounted for 0.01%.
- Bing was ahead of OpenSearch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bing’s share of searches among search engines worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 13.6M.
- Across the 12 months ending September 2026, OpenSearch’s share of searches among search engines worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for search engines worldwide in September 2026?

Neither Bing nor OpenSearch moved beyond provider rounding among search engines in Sep 2026.

## Month by month

| Month | Bing estimated searches | Bing Share of Search | Bing rank | OpenSearch estimated searches | OpenSearch Share of Search | OpenSearch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13.6M | 2.4% | 4 | 60.5K | 0.01% | 8 |
| Nov 2025 | 13.6M | 2.5% | 4 | 60.5K | 0.01% | 8 |
| Dec 2025 | 13.6M | 2.5% | 4 | 49.5K | <0.01% | 8 |
| Jan 2026 | 13.6M | 2.5% | 4 | 60.5K | 0.01% | 8 |
| Feb 2026 | 13.6M | 2.9% | 4 | 60.5K | 0.01% | 8 |
| Mar 2026 | 13.6M | 2.5% | 4 | 60.5K | 0.01% | 8 |
| Apr 2026 | 13.6M | 2.5% | 4 | 60.5K | 0.01% | 8 |
| May 2026 | 13.6M | 2.5% | 4 | 60.5K | 0.01% | 8 |
| Jun 2026 | 13.6M | 2.6% | 3 | 60.5K | 0.01% | 8 |
| Jul 2026 | 13.6M | 2.6% | 3 | 60.5K | 0.01% | 8 |
| Aug 2026 | 13.6M | 2.6% | 3 | 49.5K | <0.01% | 8 |
| Sep 2026 | 13.6M | 2.4% | 3 | 60.5K | 0.01% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bing’s and OpenSearch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bing**: Measured on the search term “bing”.
- **OpenSearch**: Measured on the search term “opensearch”.

- [Bing profile](/demand/global-en/brands/bing)
- [OpenSearch profile](/demand/global-en/brands/opensearch)
- [All search engines worldwide](/demand/global-en/categories/search-engines): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bing or OpenSearch more popular in search?

In September 2026, Bing had more branded searches than OpenSearch among search engines worldwide. Bing had about 13.6 million branded searches, while OpenSearch had 60,500. Bing made up 2.4% of all search engine searches we track, and OpenSearch accounted for 0.01%.

## Cite this page

Brandwave. "Bing vs OpenSearch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bing-vs-opensearch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bing-vs-opensearch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.