--- title: "Bing vs Google: Which is searched more?" description: "Is Bing or Google more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bing-vs-google" publisher: "Brandwave" --- # Bing vs Google: Which is searched more? Is Bing or Google more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bing and Google - **Competitive set**: Search engines - **Market**: Global - **Month measured**: Sep 2026 - **Bing Share of Search**: 2.4% - **Google Share of Search**: 81.9% ## Is Bing or Google more popular in search? - In September 2026, Google had more branded searches than Bing among search engines worldwide. Google had about 459.5 million branded searches, while Bing had 13.6 million. Google made up 81.9% of all search engine searches we track, and Bing accounted for 2.4%. - Google was ahead of Bing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bing’s share of searches among search engines worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 13.6M. - Across the 12 months ending September 2026, Google’s share of searches among search engines worldwide moved from 80.6% to 81.9%, and its estimated monthly branded searches held steady at 460M. ## Top search engines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bing and Google were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google was listed before Bing in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | DuckDuckGo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Bing | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Algolia | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Brave Search | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Elastic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Perplexity | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Meilisearch | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Typesense | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecosia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Solr | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Yahoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OpenSearch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about search engines - Asked ChatGPT "Which search engine should I use?": 1. Google, 2. DuckDuckGo, 3. Bing, 4. Brave Search, 5. Perplexity - Asked ChatGPT "What are the best search engines?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Perplexity, 6. Ecosia - Asked ChatGPT "What's the best search engine for site search?": 1. Algolia, 2. Meilisearch, 3. Typesense, 4. Elastic, 5. Google, 6. Bing - Searched Google, AI Overview "best search engine": 1. Google, 2. DuckDuckGo, 3. Brave Search, 4. Bing, 5. Perplexity, 6. Ecosia - Searched Google, AI Overview "site search engine": 1. Algolia, 2. Elastic, 3. Solr Not named in any answer: Yahoo and OpenSearch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for search engines worldwide in September 2026? - In September 2026, Google lost share of searches among search engines worldwide, from 83.8% to 81.9%. ## Month by month | Month | Bing estimated searches | Bing Share of Search | Bing rank | Google estimated searches | Google Share of Search | Google rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6M | 2.4% | 4 | 460M | 80.6% | 1 | | Nov 2025 | 13.6M | 2.5% | 4 | 460M | 83.2% | 1 | | Dec 2025 | 13.6M | 2.5% | 4 | 451M | 84.3% | 1 | | Jan 2026 | 13.6M | 2.5% | 4 | 451M | 84.6% | 1 | | Feb 2026 | 13.6M | 2.9% | 4 | 384M | 82.5% | 1 | | Mar 2026 | 13.6M | 2.5% | 4 | 460M | 83.1% | 1 | | Apr 2026 | 13.6M | 2.5% | 4 | 460M | 84.7% | 1 | | May 2026 | 13.6M | 2.5% | 4 | 451M | 83.4% | 1 | | Jun 2026 | 13.6M | 2.6% | 3 | 444M | 83.6% | 1 | | Jul 2026 | 13.6M | 2.6% | 3 | 439M | 83.8% | 1 | | Aug 2026 | 13.6M | 2.6% | 3 | 444M | 83.8% | 1 | | Sep 2026 | 13.6M | 2.4% | 3 | 460M | 81.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bing’s and Google’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bing**: Measured on the search term “bing”. - **Google**: Measured on the search terms “google” and “google docs”, summed into one figure. - [Bing profile](/demand/global-en/brands/bing) - [Google profile](/demand/global-en/brands/google) - [All search engines worldwide](/demand/global-en/categories/search-engines): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bing or Google more popular in search? In September 2026, Google had more branded searches than Bing among search engines worldwide. Google had about 459.5 million branded searches, while Bing had 13.6 million. Google made up 81.9% of all search engine searches we track, and Bing accounted for 2.4%. ## Cite this page Brandwave. "Bing vs Google: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bing-vs-google This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bing-vs-google. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.