--- title: "Binance vs Kraken Exchange: Which is searched more?" description: "Is Binance or Kraken Exchange more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crypto exchanges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/binance-vs-kraken-exchange" publisher: "Brandwave" --- # Binance vs Kraken Exchange: Which is searched more? Is Binance or Kraken Exchange more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crypto exchanges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Binance and Kraken Exchange - **Competitive set**: Crypto exchanges - **Market**: Global - **Month measured**: Sep 2026 - **Binance Share of Search**: 67.1% - **Kraken Exchange Share of Search**: 1.4% ## Is Binance or Kraken Exchange more popular in search? - In September 2026, Binance had more branded searches than Kraken Exchange among crypto exchanges worldwide. Binance had about 2.7 million branded searches, while Kraken Exchange had 58,500. Binance made up 67.1% of all crypto exchange searches we track, and Kraken Exchange accounted for 1.4%. - Binance was ahead of Kraken Exchange in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide moved from 62.8% to 67.1%, and its estimated monthly branded searches moved from 5M to 2.7M. - Across the 12 months ending September 2026, Kraken Exchange’s share of searches among crypto exchanges worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 94.7K to 58.5K. ## Top crypto exchanges in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kraken Exchange was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Binance was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kraken Exchange was listed before Binance in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coinbase | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gemini | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kraken Exchange | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Crypto.com | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binance | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about crypto exchanges - Asked ChatGPT "Which crypto exchange should I use?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Asked ChatGPT "What are the best crypto exchanges?": 1. Coinbase, 2. Crypto.com, 3. Gemini, 4. Kraken Exchange - Asked ChatGPT "What's the best crypto exchange for a beginner trader?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Searched Google, AI Overview "crypto exchanges": 1. Coinbase, 2. Kraken Exchange, 3. Binance, 4. Gemini, 5. Crypto.com - Searched Google, AI Overview "crypto trading platform": 1. Coinbase, 2. Binance, 3. Crypto.com Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crypto exchanges worldwide in September 2026? - In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%. - In September 2026, Kraken Exchange fell from 3rd to 4th among crypto exchanges worldwide. ## Month by month | Month | Binance estimated searches | Binance Share of Search | Binance rank | Kraken Exchange estimated searches | Kraken Exchange Share of Search | Kraken Exchange rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 62.8% | 1 | 94.7K | 1.2% | 4 | | Nov 2025 | 4.1M | 67% | 1 | 82.4K | 1.3% | 4 | | Dec 2025 | 4.1M | 71.1% | 1 | 74.8K | 1.3% | 3 | | Jan 2026 | 4.1M | 71.1% | 1 | 74.8K | 1.3% | 3 | | Feb 2026 | 3.4M | 62.8% | 1 | 70.7K | 1.3% | 4 | | Mar 2026 | 3.4M | 66.9% | 1 | 89.8K | 1.8% | 3 | | Apr 2026 | 3.4M | 71.2% | 1 | 65.2K | 1.4% | 3 | | May 2026 | 3.4M | 71.1% | 1 | 70.1K | 1.5% | 3 | | Jun 2026 | 3.4M | 71.1% | 1 | 62.5K | 1.3% | 4 | | Jul 2026 | 2.7M | 70.6% | 1 | 60.3K | 1.6% | 4 | | Aug 2026 | 3.4M | 71.1% | 1 | 72.6K | 1.5% | 3 | | Sep 2026 | 2.7M | 67.1% | 1 | 58.5K | 1.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Binance’s and Kraken Exchange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Binance**: Measured on the search term “binance”. - **Kraken Exchange**: Measured on the search terms “kraken crypto”, “kraken crypto exchange” and “kraken exchange”, summed into one figure. - [Binance profile](/demand/global-en/brands/binance) - [Kraken Exchange profile](/demand/global-en/brands/kraken-exchange) - [All crypto exchanges worldwide](/demand/global-en/categories/crypto-exchanges): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Binance or Kraken Exchange more popular in search? In September 2026, Binance had more branded searches than Kraken Exchange among crypto exchanges worldwide. Binance had about 2.7 million branded searches, while Kraken Exchange had 58,500. Binance made up 67.1% of all crypto exchange searches we track, and Kraken Exchange accounted for 1.4%. ## Cite this page Brandwave. "Binance vs Kraken Exchange: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/binance-vs-kraken-exchange This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/binance-vs-kraken-exchange. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.