--- title: "Binance vs Coinbase: Which is searched more?" description: "Is Binance or Coinbase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crypto exchanges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/binance-vs-coinbase" publisher: "Brandwave" --- # Binance vs Coinbase: Which is searched more? Is Binance or Coinbase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crypto exchanges set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Binance and Coinbase - **Competitive set**: Crypto exchanges - **Market**: Global - **Month measured**: Sep 2026 - **Binance Share of Search**: 67.1% - **Coinbase Share of Search**: 29.9% ## Is Binance or Coinbase more popular in search? - In September 2026, Binance had more branded searches than Coinbase among crypto exchanges worldwide. Binance had about 2.7 million branded searches, while Coinbase had 1.2 million. Binance made up 67.1% of all crypto exchange searches we track, and Coinbase accounted for 29.9%. - Binance was ahead of Coinbase in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Binance’s share of searches among crypto exchanges worldwide moved from 62.8% to 67.1%, and its estimated monthly branded searches moved from 5M to 2.7M. - Across the 12 months ending September 2026, Coinbase’s share of searches among crypto exchanges worldwide moved from 34.4% to 29.9%, and its estimated monthly branded searches moved from 2.7M to 1.2M. ## Top crypto exchanges in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coinbase appeared in all five answers. Binance was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Coinbase was listed before Binance in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coinbase | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gemini | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kraken Exchange | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Crypto.com | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binance | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about crypto exchanges - Asked ChatGPT "Which crypto exchange should I use?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Asked ChatGPT "What are the best crypto exchanges?": 1. Coinbase, 2. Crypto.com, 3. Gemini, 4. Kraken Exchange - Asked ChatGPT "What's the best crypto exchange for a beginner trader?": 1. Coinbase, 2. Gemini, 3. Kraken Exchange - Searched Google, AI Overview "crypto exchanges": 1. Coinbase, 2. Kraken Exchange, 3. Binance, 4. Gemini, 5. Crypto.com - Searched Google, AI Overview "crypto trading platform": 1. Coinbase, 2. Binance, 3. Crypto.com Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for crypto exchanges worldwide in September 2026? - In September 2026, Coinbase gained share of searches among crypto exchanges worldwide, from 25.9% to 29.9%. - In September 2026, Binance lost share of searches among crypto exchanges worldwide, from 71.1% to 67.1%. ## Month by month | Month | Binance estimated searches | Binance Share of Search | Binance rank | Coinbase estimated searches | Coinbase Share of Search | Coinbase rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 62.8% | 1 | 2.7M | 34.4% | 2 | | Nov 2025 | 4.1M | 67% | 1 | 1.8M | 30% | 2 | | Dec 2025 | 4.1M | 71.1% | 1 | 1.5M | 26.1% | 2 | | Jan 2026 | 4.1M | 71.1% | 1 | 1.5M | 26.1% | 2 | | Feb 2026 | 3.4M | 62.8% | 1 | 1.8M | 34.3% | 2 | | Mar 2026 | 3.4M | 66.9% | 1 | 1.5M | 29.9% | 2 | | Apr 2026 | 3.4M | 71.2% | 1 | 1.2M | 25.9% | 2 | | May 2026 | 3.4M | 71.1% | 1 | 1.2M | 25.9% | 2 | | Jun 2026 | 3.4M | 71.1% | 1 | 1.2M | 25.9% | 2 | | Jul 2026 | 2.7M | 70.6% | 1 | 1M | 25.8% | 2 | | Aug 2026 | 3.4M | 71.1% | 1 | 1.2M | 25.9% | 2 | | Sep 2026 | 2.7M | 67.1% | 1 | 1.2M | 29.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Binance’s and Coinbase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Binance**: Measured on the search term “binance”. - **Coinbase**: Measured on the search term “coinbase”. - [Binance profile](/demand/global-en/brands/binance) - [Coinbase profile](/demand/global-en/brands/coinbase) - [All crypto exchanges worldwide](/demand/global-en/categories/crypto-exchanges): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Binance or Coinbase more popular in search? In September 2026, Binance had more branded searches than Coinbase among crypto exchanges worldwide. Binance had about 2.7 million branded searches, while Coinbase had 1.2 million. Binance made up 67.1% of all crypto exchange searches we track, and Coinbase accounted for 29.9%. ## Cite this page Brandwave. "Binance vs Coinbase: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/binance-vs-coinbase This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/binance-vs-coinbase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.