--- title: "Billo vs Yotpo: Which is searched more?" description: "Is Billo or Yotpo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UGC commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/billo-vs-yotpo" publisher: "Brandwave" --- # Billo vs Yotpo: Which is searched more? Is Billo or Yotpo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UGC commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Billo and Yotpo - **Competitive set**: UGC commerce platforms - **Market**: Global - **Month measured**: Sep 2026 - **Billo Share of Search**: 6% - **Yotpo Share of Search**: 21.8% ## Is Billo or Yotpo more popular in search? - In September 2026, Yotpo had more branded searches than Billo among UGC commerce platforms worldwide. Yotpo had about 18,100 branded searches, while Billo had 4,990. Yotpo made up 21.8% of all UGC commerce platform searches we track, and Billo accounted for 6%. - Yotpo was ahead of Billo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Billo’s share of searches among UGC commerce platforms worldwide moved from 3% to 6%, and its estimated monthly branded searches moved from 2.3K to 5K. - Across the 12 months ending September 2026, Yotpo’s share of searches among UGC commerce platforms worldwide moved from 35.5% to 21.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top UGC commerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yotpo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Billo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yotpo was listed before Billo in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yotpo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Billo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Insense | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bazaarvoice | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Okendo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JoinBrands | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Loox | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Junip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about UGC commerce platforms - Asked ChatGPT "Which UGC commerce platform should I use?": 1. Billo, 2. Insense, 3. JoinBrands, 4. Yotpo - Asked ChatGPT "What are the best UGC commerce platforms?": 1. Yotpo, 2. Okendo, 3. Bazaarvoice, 4. Billo, 5. Insense, 6. JoinBrands - Asked ChatGPT "What's the best UGC commerce platform for customer photos on product pages?": 1. Yotpo, 2. Loox, 3. Okendo, 4. Bazaarvoice - Searched Google, AI Overview "best ugc platform": 1. Insense, 2. Billo, 3. JoinBrands - Searched Google, AI Overview "product review platform": 1. Yotpo, 2. Bazaarvoice Not named in any answer: Junip. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for UGC commerce platforms worldwide in September 2026? - In September 2026, Yotpo gained share of searches among UGC commerce platforms worldwide, from 21.2% to 21.8%. - In September 2026, Billo lost share of searches among UGC commerce platforms worldwide, from 6.7% to 6%. ## Month by month | Month | Billo estimated searches | Billo Share of Search | Billo rank | Yotpo estimated searches | Yotpo Share of Search | Yotpo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 3% | 6 | 27.1K | 35.5% | 1 | | Nov 2025 | 2.6K | 3.9% | 6 | 22.2K | 33.4% | 1 | | Dec 2025 | 6.3K | 9.3% | 4 | 22.2K | 32.9% | 1 | | Jan 2026 | 5.5K | 7% | 5 | 22.2K | 28.1% | 1 | | Feb 2026 | 4.5K | 6.2% | 5 | 22.2K | 30.7% | 1 | | Mar 2026 | 5.3K | 6.3% | 5 | 22.2K | 26.3% | 2 | | Apr 2026 | 5.3K | 6.5% | 5 | 22.2K | 27.5% | 1 | | May 2026 | 4.9K | 6.1% | 5 | 22.2K | 27.9% | 1 | | Jun 2026 | 5.5K | 6.9% | 5 | 22.2K | 27.7% | 1 | | Jul 2026 | 6.8K | 7.7% | 5 | 22.2K | 25.1% | 2 | | Aug 2026 | 5.7K | 6.7% | 6 | 18.1K | 21.2% | 3 | | Sep 2026 | 5K | 6% | 6 | 18.1K | 21.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Billo’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Billo**: Measured on the search terms “billo ugc” and “billo ugc platform”, summed into one figure. - **Yotpo**: Measured on the search term “yotpo”. - [Billo profile](/demand/global-en/brands/billo) - [Yotpo profile](/demand/global-en/brands/yotpo) - [All UGC commerce platforms worldwide](/demand/global-en/categories/ugc-commerce-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Billo or Yotpo more popular in search? In September 2026, Yotpo had more branded searches than Billo among UGC commerce platforms worldwide. Yotpo had about 18,100 branded searches, while Billo had 4,990. Yotpo made up 21.8% of all UGC commerce platform searches we track, and Billo accounted for 6%. ## Cite this page Brandwave. "Billo vs Yotpo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/billo-vs-yotpo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/billo-vs-yotpo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.