---
title: "Billo vs Insense: Which is more popular by branded search?"
description: "Which is more popular in search, Billo or Insense? Compare estimated monthly branded-search demand and Share of Search inside the UGC creator marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/billo-vs-insense"
publisher: "Brandwave"
---

# Billo vs Insense: Which is more popular by branded search?

Which is more popular in search, Billo or Insense? Compare estimated monthly branded-search demand and Share of Search inside the UGC creator marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Billo and Insense
- **Competitive set**: UGC creator marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Billo Share of Search**: 7.6%
- **Insense Share of Search**: 9.7%

## Which is more popular in search, Billo or Insense?

- In August 2026, Insense had more branded searches than Billo among UGC creator marketplaces worldwide. Insense was estimated to have 7.3K branded searches compared to Billo’s 5.7K, and held a 9.7% Share of Search versus Billo’s 7.6%.
- The lead changed hands once in the 11 months ending August 2026: Insense took it in July 2026.
- Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC creator marketplaces worldwide moved from 4.5% to 7.6%, and its estimated monthly branded searches moved from 2.3K to 5.7K.
- Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC creator marketplaces worldwide moved from 3% to 9.7%, and its estimated monthly branded searches moved from 1.6K to 7.3K.

## How did search popularity change for UGC creator marketplaces worldwide in August 2026?

- In August 2026, Insense gained estimated Share of Search among UGC creator marketplaces worldwide, from 9.2% to 9.7%.
- In August 2026, Billo lost estimated Share of Search among UGC creator marketplaces worldwide, from 9.1% to 7.6%.

## Month by month

| Month | Billo estimated searches | Billo Share of Search | Billo rank | Insense estimated searches | Insense Share of Search | Insense rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 4.5% | 3 | 1.6K | 3% | 4 |
| Nov 2025 | 2.6K | 5.7% | 3 | 1.5K | 3.2% | 4 |
| Dec 2025 | 6.8K | 13.5% | 3 | 1.6K | 3.1% | 4 |
| Jan 2026 | 5.5K | 8.7% | 3 | 3.4K | 5.3% | 4 |
| Feb 2026 | 4.5K | 7.7% | 3 | 3K | 5.1% | 4 |
| Mar 2026 | 5.3K | 8.1% | 3 | 4.6K | 7% | 4 |
| Apr 2026 | 5.3K | 8% | 3 | 5.2K | 7.9% | 4 |
| May 2026 | 4.9K | 8.2% | 3 | 4.3K | 7.3% | 4 |
| Jun 2026 | 5.5K | 9% | 3 | 4.8K | 7.9% | 4 |
| Jul 2026 | 6.8K | 9.1% | 4 | 6.9K | 9.2% | 3 |
| Aug 2026 | 5.7K | 7.6% | 4 | 7.3K | 9.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Billo’s and Insense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Billo**: Measured on the search terms “billo ugc” and “billo ugc platform”, summed into one figure.
- **Insense**: Measured on the search terms “insense ugc” and “insense ugc platform”, summed into one figure.

- [Billo profile](/demand/global-en/brands/billo)
- [Insense profile](/demand/global-en/brands/insense)
- [All UGC creator marketplaces worldwide](/demand/global-en/categories/ugc-creator-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Billo or Insense?

In August 2026, Insense had more branded searches than Billo among UGC creator marketplaces worldwide. Insense was estimated to have 7.3K branded searches compared to Billo’s 5.7K, and held a 9.7% Share of Search versus Billo’s 7.6%.

## Cite this page

Brandwave. "Billo vs Insense: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/billo-vs-insense

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/billo-vs-insense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.