---
title: "Billington's vs Tate & Lyle: Which is searched more?"
description: "Which is more popular in search, Billington's or Tate & Lyle? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/billington-s-vs-tate-lyle"
publisher: "Brandwave"
---

# Billington's vs Tate & Lyle: Which is searched more?

Which is more popular in search, Billington's or Tate & Lyle? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Billington's and Tate & Lyle
- **Competitive set**: Sugar
- **Market**: Global
- **Month measured**: Aug 2026
- **Billington's Share of Search**: 6%
- **Tate & Lyle Share of Search**: 24.6%

## Which is more popular in search, Billington's or Tate & Lyle?

- In August 2026, Tate & Lyle had more branded searches than Billington's among sugar worldwide. Tate & Lyle was estimated to have 81.3K branded searches compared to Billington's’ 19.8K, and held a 24.6% Share of Search versus Billington's’ 6%.
- Tate & Lyle was ahead of Billington's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billington's’ estimated Share of Search among sugar worldwide moved from 5.6% to 6%, and its estimated monthly branded searches held steady at 19.8K.
- Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide moved from 28% to 24.6%, and its estimated monthly branded searches moved from 99.3K to 81.3K.

## How did search popularity change for sugar worldwide in August 2026?

- Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 99.3K to 81.3K in August 2026.

## Month by month

| Month | Billington's estimated searches | Billington's Share of Search | Billington's rank | Tate & Lyle estimated searches | Tate & Lyle Share of Search | Tate & Lyle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.8K | 5.6% | 3 | 99.3K | 28% | 2 |
| Nov 2025 | 19.8K | 5.9% | 3 | 81.3K | 24.4% | 2 |
| Dec 2025 | 19.8K | 5.9% | 3 | 81.3K | 24.4% | 2 |
| Jan 2026 | 19.8K | 5.9% | 3 | 81.3K | 24.2% | 2 |
| Feb 2026 | 24.3K | 7.2% | 3 | 81.3K | 24.1% | 2 |
| Mar 2026 | 19.8K | 6% | 3 | 81.3K | 24.6% | 2 |
| Apr 2026 | 19.8K | 6% | 3 | 81.3K | 24.6% | 2 |
| May 2026 | 19.8K | 5.6% | 3 | 99.3K | 28.3% | 2 |
| Jun 2026 | 19.8K | 5.8% | 3 | 122K | 35.7% | 2 |
| Jul 2026 | 19.8K | 6% | 3 | 81.3K | 24.6% | 2 |
| Aug 2026 | 19.8K | 6% | 3 | 81.3K | 24.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Billington's’ and Tate & Lyle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Billington's**: Measured on the search terms “billington s”, “billingtons” and “billingtons sugar”, summed into one figure.
- **Tate & Lyle**: Measured on the search terms “tate and lyle”, “tate lyle” and “tatelyle”, summed into one figure.

- [Billington's profile](/demand/global-en/brands/billington-s)
- [Tate & Lyle profile](/demand/global-en/brands/tate-lyle)
- [All sugar worldwide](/demand/global-en/categories/sugar): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Billington's or Tate & Lyle?

In August 2026, Tate & Lyle had more branded searches than Billington's among sugar worldwide. Tate & Lyle was estimated to have 81.3K branded searches compared to Billington's’ 19.8K, and held a 24.6% Share of Search versus Billington's’ 6%.

## Cite this page

Brandwave. "Billington's vs Tate & Lyle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/billington-s-vs-tate-lyle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/billington-s-vs-tate-lyle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.