---
title: "Billington's vs Silver Spoon: Which is searched more?"
description: "Which is more popular in search, Billington's or Silver Spoon? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/billington-s-vs-silver-spoon"
publisher: "Brandwave"
---

# Billington's vs Silver Spoon: Which is searched more?

Which is more popular in search, Billington's or Silver Spoon? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Billington's and Silver Spoon
- **Competitive set**: Sugar
- **Market**: Global
- **Month measured**: Aug 2026
- **Billington's Share of Search**: 6%
- **Silver Spoon Share of Search**: 60.9%

## Which is more popular in search, Billington's or Silver Spoon?

- In August 2026, Silver Spoon had more branded searches than Billington's among sugar worldwide. Silver Spoon was estimated to have 201K branded searches compared to Billington's’ 19.8K, and held a 60.9% Share of Search versus Billington's’ 6%.
- Silver Spoon was ahead of Billington's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billington's’ estimated Share of Search among sugar worldwide moved from 5.6% to 6%, and its estimated monthly branded searches held steady at 19.8K.
- Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide moved from 56.7% to 60.9%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for sugar worldwide in August 2026?

Neither Billington's nor Silver Spoon moved beyond provider rounding among sugar in Aug 2026.

## Month by month

| Month | Billington's estimated searches | Billington's Share of Search | Billington's rank | Silver Spoon estimated searches | Silver Spoon Share of Search | Silver Spoon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.8K | 5.6% | 3 | 201K | 56.7% | 1 |
| Nov 2025 | 19.8K | 5.9% | 3 | 201K | 60.2% | 1 |
| Dec 2025 | 19.8K | 5.9% | 3 | 201K | 60.2% | 1 |
| Jan 2026 | 19.8K | 5.9% | 3 | 201K | 59.8% | 1 |
| Feb 2026 | 24.3K | 7.2% | 3 | 201K | 59.5% | 1 |
| Mar 2026 | 19.8K | 6% | 3 | 201K | 60.9% | 1 |
| Apr 2026 | 19.8K | 6% | 3 | 201K | 60.9% | 1 |
| May 2026 | 19.8K | 5.6% | 3 | 201K | 57.3% | 1 |
| Jun 2026 | 19.8K | 5.8% | 3 | 165K | 48.5% | 1 |
| Jul 2026 | 19.8K | 6% | 3 | 201K | 60.7% | 1 |
| Aug 2026 | 19.8K | 6% | 3 | 201K | 60.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Billington's’ and Silver Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Billington's**: Measured on the search terms “billington s”, “billingtons” and “billingtons sugar”, summed into one figure.
- **Silver Spoon**: Measured on the search term “silver spoon”.

- [Billington's profile](/demand/global-en/brands/billington-s)
- [Silver Spoon profile](/demand/global-en/brands/silver-spoon)
- [All sugar worldwide](/demand/global-en/categories/sugar): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Billington's or Silver Spoon?

In August 2026, Silver Spoon had more branded searches than Billington's among sugar worldwide. Silver Spoon was estimated to have 201K branded searches compared to Billington's’ 19.8K, and held a 60.9% Share of Search versus Billington's’ 6%.

## Cite this page

Brandwave. "Billington's vs Silver Spoon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/billington-s-vs-silver-spoon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/billington-s-vs-silver-spoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.