--- title: "Billabong vs Stüssy: Which is searched more?" description: "Is Billabong or Stüssy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bucket hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/billabong-vs-stussy" publisher: "Brandwave" --- # Billabong vs Stüssy: Which is searched more? Is Billabong or Stüssy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bucket hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Billabong and Stüssy - **Competitive set**: Bucket hat brands - **Market**: Global - **Month measured**: Sep 2026 - **Billabong Share of Search**: 12.5% - **Stüssy Share of Search**: 50.7% ## Is Billabong or Stüssy more popular in search? - In September 2026, Stüssy had more branded searches than Billabong among bucket hat brands worldwide. Stüssy had about 1.8 million branded searches, while Billabong had 450,000. Stüssy made up 50.7% of all bucket hat brand searches we track, and Billabong accounted for 12.5%. - Stüssy was ahead of Billabong in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Billabong’s share of searches among bucket hat brands worldwide moved from 9.7% to 12.5%, and its estimated monthly branded searches held steady at 450K. - Across the 12 months ending September 2026, Stüssy’s share of searches among bucket hat brands worldwide moved from 48.1% to 50.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M. ## Top bucket hat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stüssy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Billabong did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Kangol | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Carhartt | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Billabong | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bucket hat brands - Asked ChatGPT "Which bucket hat brand should I buy?": 1. Stüssy, 2. Carhartt, 3. Kangol - Asked ChatGPT "What are the best bucket hat brands?": 1. Kangol, 2. Stüssy, 3. Carhartt - Asked ChatGPT "What's the best bucket hat brand for sun protection?": named none of the brands we track - Searched Google, AI Overview "bucket hat brands": 1. Stüssy, 2. Kangol - Searched Google, AI Overview "best bucket hat": named none of the brands we track Not named in any answer: Barbour and Billabong. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bucket hat brands worldwide in September 2026? - In September 2026, Stüssy lost share of searches among bucket hat brands worldwide, from 60.1% to 50.7%. - In September 2026, Billabong lost share of searches among bucket hat brands worldwide, from 14.8% to 12.5%. ## Month by month | Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Stüssy estimated searches | Stüssy Share of Search | Stüssy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 9.7% | 3 | 2.2M | 48.1% | 1 | | Nov 2025 | 550K | 11.6% | 3 | 2.2M | 47.1% | 1 | | Dec 2025 | 550K | 11.5% | 3 | 2.2M | 46.8% | 1 | | Jan 2026 | 550K | 14.7% | 3 | 1.8M | 49% | 1 | | Feb 2026 | 450K | 14% | 3 | 1.8M | 56.9% | 1 | | Mar 2026 | 550K | 15.6% | 3 | 1.8M | 52% | 1 | | Apr 2026 | 550K | 16.5% | 3 | 1.8M | 54.8% | 1 | | May 2026 | 550K | 17.4% | 3 | 1.8M | 57.8% | 1 | | Jun 2026 | 550K | 18.7% | 2 | 1.8M | 62.1% | 1 | | Jul 2026 | 550K | 18.7% | 2 | 1.8M | 62.1% | 1 | | Aug 2026 | 550K | 14.8% | 3 | 2.2M | 60.1% | 1 | | Sep 2026 | 450K | 12.5% | 3 | 1.8M | 50.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Billabong’s and Stüssy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Billabong**: Measured on the search term “billabong”. - **Stüssy**: Measured on the search term “stussy”. - [Billabong profile](/demand/global-en/brands/billabong) - [Stüssy profile](/demand/global-en/brands/stussy) - [All bucket hat brands worldwide](/demand/global-en/categories/bucket-hat-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Billabong or Stüssy more popular in search? In September 2026, Stüssy had more branded searches than Billabong among bucket hat brands worldwide. Stüssy had about 1.8 million branded searches, while Billabong had 450,000. Stüssy made up 50.7% of all bucket hat brand searches we track, and Billabong accounted for 12.5%. ## Cite this page Brandwave. "Billabong vs Stüssy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/billabong-vs-stussy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/billabong-vs-stussy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.