---
title: "Billabong vs Hurley: Which is more popular by branded search?"
description: "Which is more popular in search, Billabong or Hurley? Compare estimated monthly branded-search demand and Share of Search inside the Rash vests set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/billabong-vs-hurley"
publisher: "Brandwave"
---

# Billabong vs Hurley: Which is more popular by branded search?

Which is more popular in search, Billabong or Hurley? Compare estimated monthly branded-search demand and Share of Search inside the Rash vests set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Billabong and Hurley
- **Competitive set**: Rash vests
- **Market**: Global
- **Month measured**: Aug 2026
- **Billabong Share of Search**: 46.7%
- **Hurley Share of Search**: 0.08%

## Which is more popular in search, Billabong or Hurley?

- In August 2026, Billabong had more branded searches than Hurley among rash vests worldwide. Billabong was estimated to have 550K branded searches compared to Hurley’s 1K, and held a 46.7% Share of Search versus Hurley’s 0.08%.
- Billabong was ahead of Hurley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Billabong’s estimated Share of Search among rash vests worldwide moved from 41.7% to 46.7%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 11 months ending August 2026, Hurley’s estimated Share of Search among rash vests worldwide held steady at 0.08%, and its estimated monthly branded searches moved from 880 to 1K.

## How did search popularity change for rash vests worldwide in August 2026?

- Estimated monthly branded searches for Billabong worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.
- Estimated monthly branded searches for Hurley worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

## Month by month

| Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Hurley estimated searches | Hurley Share of Search | Hurley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 41.7% | 1 | 880 | 0.08% | 6 |
| Nov 2025 | 550K | 43.5% | 1 | 880 | 0.07% | 6 |
| Dec 2025 | 550K | 41.8% | 1 | 880 | 0.07% | 6 |
| Jan 2026 | 550K | 41.9% | 1 | 880 | 0.07% | 6 |
| Feb 2026 | 450K | 46.7% | 1 | 880 | 0.09% | 6 |
| Mar 2026 | 550K | 46.7% | 1 | 880 | 0.07% | 6 |
| Apr 2026 | 550K | 46.6% | 1 | 880 | 0.07% | 6 |
| May 2026 | 550K | 46.6% | 1 | 1K | 0.08% | 6 |
| Jun 2026 | 550K | 46.7% | 1 | 1K | 0.08% | 6 |
| Jul 2026 | 550K | 46.7% | 1 | 1K | 0.08% | 6 |
| Aug 2026 | 550K | 46.7% | 1 | 1K | 0.08% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Billabong’s and Hurley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Billabong**: Measured on the search term “billabong”.
- **Hurley**: Measured on the search term “hurley surf”.

- [Billabong profile](/demand/global-en/brands/billabong)
- [Hurley profile](/demand/global-en/brands/hurley)
- [All rash vests worldwide](/demand/global-en/categories/rash-vests): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Billabong or Hurley?

In August 2026, Billabong had more branded searches than Hurley among rash vests worldwide. Billabong was estimated to have 550K branded searches compared to Hurley’s 1K, and held a 46.7% Share of Search versus Hurley’s 0.08%.

## Cite this page

Brandwave. "Billabong vs Hurley: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/billabong-vs-hurley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/billabong-vs-hurley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.