--- title: "Billabong vs Florence Marine X: Which is searched more?" description: "Is Billabong or Florence Marine X more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/billabong-vs-florence-marine-x" publisher: "Brandwave" --- # Billabong vs Florence Marine X: Which is searched more? Is Billabong or Florence Marine X more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Billabong and Florence Marine X - **Competitive set**: Surf brands - **Market**: Global - **Month measured**: Sep 2026 - **Billabong Share of Search**: 9.4% - **Florence Marine X Share of Search**: 0.21% ## Is Billabong or Florence Marine X more popular in search? - In September 2026, Billabong had more branded searches than Florence Marine X among surf brands worldwide. Billabong had about 450,000 branded searches, while Florence Marine X had 9,900. Billabong made up 9.4% of all surf brand searches we track, and Florence Marine X accounted for 0.21%. - Billabong was ahead of Florence Marine X in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Billabong’s share of searches among surf brands worldwide moved from 7.3% to 9.4%, and its estimated monthly branded searches held steady at 450K. - Across the 12 months ending September 2026, Florence Marine X’s share of searches among surf brands worldwide moved from 0.13% to 0.21%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## How did search popularity change for surf brands worldwide in September 2026? - In September 2026, Roxy overtook Billabong to rank 2nd among surf brands worldwide, with 11.4% of the searches. - In September 2026, Billabong lost share of searches among surf brands worldwide, from 10.9% to 9.4%. - Estimated monthly branded searches for Florence Marine X worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Month by month | Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Florence Marine X estimated searches | Florence Marine X Share of Search | Florence Marine X rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 7.3% | 2 | 8.1K | 0.13% | 11 | | Nov 2025 | 550K | 7.3% | 2 | 9.9K | 0.13% | 11 | | Dec 2025 | 550K | 8.3% | 2 | 9.9K | 0.15% | 11 | | Jan 2026 | 550K | 8.2% | 3 | 8.1K | 0.12% | 11 | | Feb 2026 | 450K | 8.5% | 2 | 8.1K | 0.15% | 10 | | Mar 2026 | 550K | 9.7% | 2 | 9.9K | 0.18% | 10 | | Apr 2026 | 550K | 11% | 2 | 9.9K | 0.2% | 11 | | May 2026 | 550K | 10.9% | 2 | 9.9K | 0.2% | 11 | | Jun 2026 | 550K | 10.9% | 2 | 12.1K | 0.24% | 10 | | Jul 2026 | 550K | 10.5% | 3 | 12.1K | 0.23% | 10 | | Aug 2026 | 550K | 10.9% | 2 | 12.1K | 0.24% | 10 | | Sep 2026 | 450K | 9.4% | 3 | 9.9K | 0.21% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Billabong’s and Florence Marine X’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Billabong**: Measured on the search term “billabong”. - **Florence Marine X**: Measured on the search term “florence marine x”. - [Billabong profile](/demand/global-en/brands/billabong) - [Florence Marine X profile](/demand/global-en/brands/florence-marine-x) - [All surf brands worldwide](/demand/global-en/categories/surf-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Billabong or Florence Marine X more popular in search? In September 2026, Billabong had more branded searches than Florence Marine X among surf brands worldwide. Billabong had about 450,000 branded searches, while Florence Marine X had 9,900. Billabong made up 9.4% of all surf brand searches we track, and Florence Marine X accounted for 0.21%. ## Cite this page Brandwave. "Billabong vs Florence Marine X: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/billabong-vs-florence-marine-x This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/billabong-vs-florence-marine-x. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.