--- title: "Billabong vs Fair Harbor: Which is searched more?" description: "Is Billabong or Fair Harbor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/billabong-vs-fair-harbor" publisher: "Brandwave" --- # Billabong vs Fair Harbor: Which is searched more? Is Billabong or Fair Harbor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swim shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Billabong and Fair Harbor - **Competitive set**: Swim shorts brands - **Market**: Global - **Month measured**: Sep 2026 - **Billabong Share of Search**: 2.9% - **Fair Harbor Share of Search**: 0.06% ## Is Billabong or Fair Harbor more popular in search? - In September 2026, Billabong had more branded searches than Fair Harbor among swim shorts brands worldwide. Billabong had about 450,000 branded searches, while Fair Harbor had 9,900. Billabong made up 2.9% of all swim shorts brand searches we track, and Fair Harbor accounted for 0.06%. - Billabong was ahead of Fair Harbor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Billabong’s share of searches among swim shorts brands worldwide moved from 2.3% to 2.9%, and its estimated monthly branded searches held steady at 450K. - Across the 12 months ending September 2026, Fair Harbor’s share of searches among swim shorts brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top swim shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fair Harbor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Billabong was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fair Harbor was listed before Billabong in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chubbies | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fair Harbor | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Lululemon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Orlebar Brown | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Billabong | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quiksilver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hurley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swim shorts brands - Asked ChatGPT "Which swim shorts brand should I buy?": 1. Fair Harbor, 2. Chubbies, 3. Patagonia - Asked ChatGPT "What are the best swim shorts brands?": 1. Fair Harbor, 2. Orlebar Brown, 3. Patagonia, 4. Lululemon, 5. Chubbies - Asked ChatGPT "What's the best swim shorts brand for the beach?": 1. Patagonia, 2. Fair Harbor, 3. Chubbies, 4. Orlebar Brown - Searched Google, AI Overview "best swim shorts": 1. Patagonia, 2. Chubbies - Searched Google, AI Overview "swim shorts men": 1. Chubbies, 2. Lululemon, 3. Billabong, 4. Patagonia Not named in any answer: Roxy, Quiksilver and Hurley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for swim shorts brands worldwide in September 2026? - In September 2026, Billabong lost share of searches among swim shorts brands worldwide, from 3.5% to 2.9%. - Estimated monthly branded searches for Fair Harbor worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Fair Harbor estimated searches | Fair Harbor Share of Search | Fair Harbor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 2.3% | 3 | 12.1K | 0.06% | 8 | | Nov 2025 | 550K | 2% | 3 | 14.8K | 0.05% | 8 | | Dec 2025 | 550K | 2.1% | 3 | 14.8K | 0.06% | 8 | | Jan 2026 | 550K | 2.8% | 4 | 12.1K | 0.06% | 8 | | Feb 2026 | 450K | 2.8% | 3 | 14.8K | 0.09% | 8 | | Mar 2026 | 550K | 3.4% | 3 | 22.2K | 0.14% | 8 | | Apr 2026 | 550K | 3.5% | 3 | 18.1K | 0.12% | 8 | | May 2026 | 550K | 3.5% | 3 | 27.1K | 0.17% | 8 | | Jun 2026 | 550K | 3.5% | 3 | 33.1K | 0.21% | 8 | | Jul 2026 | 550K | 3.5% | 4 | 27.1K | 0.17% | 8 | | Aug 2026 | 550K | 3.5% | 3 | 18.1K | 0.12% | 8 | | Sep 2026 | 450K | 2.9% | 4 | 9.9K | 0.06% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Billabong’s and Fair Harbor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Billabong**: Measured on the search term “billabong”. - **Fair Harbor**: Measured on the search term “fair harbor”. - [Billabong profile](/demand/global-en/brands/billabong) - [Fair Harbor profile](/demand/global-en/brands/fair-harbor) - [All swim shorts brands worldwide](/demand/global-en/categories/swim-shorts-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Billabong or Fair Harbor more popular in search? In September 2026, Billabong had more branded searches than Fair Harbor among swim shorts brands worldwide. Billabong had about 450,000 branded searches, while Fair Harbor had 9,900. Billabong made up 2.9% of all swim shorts brand searches we track, and Fair Harbor accounted for 0.06%. ## Cite this page Brandwave. "Billabong vs Fair Harbor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/billabong-vs-fair-harbor This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/billabong-vs-fair-harbor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.