---
title: "BigQuery vs Microsoft Fabric: Which is more popular by branded search?"
description: "Which is more popular in search, BigQuery or Microsoft Fabric? Compare estimated monthly branded-search demand and Share of Search inside the Data lakehouse platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bigquery-vs-microsoft-fabric"
publisher: "Brandwave"
---

# BigQuery vs Microsoft Fabric: Which is more popular by branded search?

Which is more popular in search, BigQuery or Microsoft Fabric? Compare estimated monthly branded-search demand and Share of Search inside the Data lakehouse platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BigQuery and Microsoft Fabric
- **Competitive set**: Data lakehouse platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **BigQuery Share of Search**: 16%
- **Microsoft Fabric Share of Search**: 16%

## Which is more popular in search, BigQuery or Microsoft Fabric?

- In August 2026, BigQuery and Microsoft Fabric were level on Share of Search among data lakehouse platforms worldwide, with an estimated 110K branded searches each, at 16% estimated Share of Search each.
- BigQuery was ahead of Microsoft Fabric in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BigQuery’s estimated Share of Search among data lakehouse platforms worldwide moved from 18.1% to 16%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Microsoft Fabric’s estimated Share of Search among data lakehouse platforms worldwide moved from 18.1% to 16%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for data lakehouse platforms worldwide in August 2026?

- In August 2026, BigQuery lost estimated Share of Search among data lakehouse platforms worldwide, from 18.2% to 16%.
- In August 2026, Microsoft Fabric lost estimated Share of Search among data lakehouse platforms worldwide, from 18.2% to 16%.

## Month by month

| Month | BigQuery estimated searches | BigQuery Share of Search | BigQuery rank | Microsoft Fabric estimated searches | Microsoft Fabric Share of Search | Microsoft Fabric rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 18.1% | 2 | 135K | 18.1% | 3 |
| Nov 2025 | 135K | 18.2% | 2 | 135K | 18.2% | 3 |
| Dec 2025 | 110K | 15.9% | 2 | 110K | 15.9% | 3 |
| Jan 2026 | 135K | 18.1% | 2 | 135K | 18.1% | 3 |
| Feb 2026 | 135K | 18.2% | 2 | 135K | 18.2% | 3 |
| Mar 2026 | 135K | 18.2% | 2 | 135K | 18.2% | 3 |
| Apr 2026 | 135K | 18.2% | 2 | 135K | 18.2% | 3 |
| May 2026 | 135K | 18.6% | 2 | 110K | 15.1% | 3 |
| Jun 2026 | 135K | 16.1% | 2 | 135K | 16.1% | 3 |
| Jul 2026 | 135K | 18.2% | 2 | 135K | 18.2% | 3 |
| Aug 2026 | 110K | 16% | 2 | 110K | 16% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BigQuery’s and Microsoft Fabric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BigQuery**: Measured on the search term “bigquery”.
- **Microsoft Fabric**: Measured on the search term “microsoft fabric”.

- [BigQuery profile](/demand/global-en/brands/bigquery)
- [Microsoft Fabric profile](/demand/global-en/brands/microsoft-fabric)
- [All data lakehouse platforms worldwide](/demand/global-en/categories/data-lakehouse-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BigQuery or Microsoft Fabric?

In August 2026, BigQuery and Microsoft Fabric were level on Share of Search among data lakehouse platforms worldwide, with an estimated 110K branded searches each, at 16% estimated Share of Search each.

## Cite this page

Brandwave. "BigQuery vs Microsoft Fabric: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bigquery-vs-microsoft-fabric

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bigquery-vs-microsoft-fabric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.