--- title: "Bigelow vs Twinings: Which is searched more?" description: "Is Bigelow or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bigelow-vs-twinings" publisher: "Brandwave" --- # Bigelow vs Twinings: Which is searched more? Is Bigelow or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bigelow and Twinings - **Competitive set**: Tea brands - **Market**: Global - **Month measured**: Sep 2026 - **Bigelow Share of Search**: 6.6% - **Twinings Share of Search**: 22.2% ## Is Bigelow or Twinings more popular in search? - In September 2026, Twinings had more branded searches than Bigelow among tea brands worldwide. Twinings had about 90,500 branded searches, while Bigelow had 27,100. Twinings made up 22.2% of all tea brand searches we track, and Bigelow accounted for 6.6%. - Twinings was ahead of Bigelow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bigelow’s share of searches among tea brands worldwide moved from 11.5% to 6.6%, and its estimated monthly branded searches moved from 60.5K to 27.1K. - Across the 12 months ending September 2026, Twinings’ share of searches among tea brands worldwide moved from 20.9% to 22.2%, and its estimated monthly branded searches moved from 110K to 90.5K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bigelow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Twinings was listed before Bigelow in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harney & Sons | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Numi Organic Tea | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bigelow | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tazo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lipton | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tetley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dilmah | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bell Tea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy?": 1. Harney & Sons, 2. Twinings, 3. Numi Organic Tea, 4. Tazo - Asked ChatGPT "What are the best tea brands?": 1. Harney & Sons, 2. Twinings, 3. Tazo, 4. Numi Organic Tea, 5. Bigelow - Asked ChatGPT "What's the best tea brand for everyday drinking?": 1. Twinings, 2. Harney & Sons, 3. Numi Organic Tea, 4. Bigelow - Searched Google, AI Overview "tea brands": 1. Bigelow, 2. Twinings, 3. Lipton, 4. Harney & Sons, 5. Numi Organic Tea - Searched Google, AI Overview "green tea brands": named none of the brands we track Not named in any answer: Pukka, Tetley, Dilmah and Bell Tea. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tea brands worldwide in September 2026? - Estimated monthly branded searches for Bigelow worldwide fell 55.2% over 12 measured months, from 60.5K to 27.1K in September 2026. - Estimated monthly branded searches for Twinings worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Bigelow estimated searches | Bigelow Share of Search | Bigelow rank | Twinings estimated searches | Twinings Share of Search | Twinings rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 11.5% | 5 | 110K | 20.9% | 1 | | Nov 2025 | 40.5K | 8.3% | 5 | 110K | 22.5% | 1 | | Dec 2025 | 27.1K | 5.4% | 6 | 110K | 21.8% | 2 | | Jan 2026 | 33.1K | 6.5% | 6 | 110K | 21.6% | 1 | | Feb 2026 | 22.2K | 5.5% | 6 | 90.5K | 22.2% | 1 | | Mar 2026 | 27.1K | 6.3% | 5 | 90.5K | 21.1% | 2 | | Apr 2026 | 22.2K | 5.5% | 5 | 90.5K | 22.5% | 2 | | May 2026 | 22.2K | 5.1% | 5 | 90.5K | 20.6% | 2 | | Jun 2026 | 22.2K | 5.7% | 5 | 90.5K | 23.4% | 2 | | Jul 2026 | 27.1K | 6.7% | 5 | 90.5K | 22.4% | 2 | | Aug 2026 | 27.1K | 6.6% | 5 | 90.5K | 22% | 2 | | Sep 2026 | 27.1K | 6.6% | 5 | 90.5K | 22.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bigelow’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bigelow**: Measured on the search term “bigelow”. - **Twinings**: Measured on the search term “twinings”. - [Bigelow profile](/demand/global-en/brands/bigelow) - [Twinings profile](/demand/global-en/brands/twinings) - [All tea brands worldwide](/demand/global-en/categories/tea-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bigelow or Twinings more popular in search? In September 2026, Twinings had more branded searches than Bigelow among tea brands worldwide. Twinings had about 90,500 branded searches, while Bigelow had 27,100. Twinings made up 22.2% of all tea brand searches we track, and Bigelow accounted for 6.6%. ## Cite this page Brandwave. "Bigelow vs Twinings: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bigelow-vs-twinings This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bigelow-vs-twinings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.