---
title: "BigCommerce vs Elastic Path: Which is more popular by branded search?"
description: "Which is more popular in search, BigCommerce or Elastic Path? Compare estimated monthly branded-search demand and Share of Search inside the Headless commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bigcommerce-vs-elastic-path"
publisher: "Brandwave"
---

# BigCommerce vs Elastic Path: Which is more popular by branded search?

Which is more popular in search, BigCommerce or Elastic Path? Compare estimated monthly branded-search demand and Share of Search inside the Headless commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BigCommerce and Elastic Path
- **Competitive set**: Headless commerce platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **BigCommerce Share of Search**: 64.3%
- **Elastic Path Share of Search**: 2.5%

## Which is more popular in search, BigCommerce or Elastic Path?

- In August 2026, BigCommerce had more branded searches than Elastic Path among headless commerce platforms worldwide. BigCommerce was estimated to have 22.5K branded searches compared to Elastic Path’s 880, and held a 64.3% Share of Search versus Elastic Path’s 2.5%.
- BigCommerce was ahead of Elastic Path in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BigCommerce’s estimated Share of Search among headless commerce platforms worldwide moved from 67.3% to 64.3%, and its estimated monthly branded searches moved from 40.9K to 22.5K.
- Across the 11 months ending August 2026, Elastic Path’s estimated Share of Search among headless commerce platforms worldwide moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 1.9K to 880.

## How did search popularity change for headless commerce platforms worldwide in August 2026?

- Estimated monthly branded searches for Elastic Path worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.
- Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

## Month by month

| Month | BigCommerce estimated searches | BigCommerce Share of Search | BigCommerce rank | Elastic Path estimated searches | Elastic Path Share of Search | Elastic Path rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.9K | 67.3% | 1 | 1.9K | 3.1% | 4 |
| Nov 2025 | 33.3K | 67% | 1 | 1.6K | 3.2% | 4 |
| Dec 2025 | 33.3K | 70.7% | 1 | 1K | 2.1% | 4 |
| Jan 2026 | 33.4K | 67.5% | 1 | 1.3K | 2.6% | 4 |
| Feb 2026 | 22.5K | 61.7% | 1 | 1K | 2.7% | 4 |
| Mar 2026 | 22.5K | 56.6% | 1 | 1.3K | 3.3% | 4 |
| Apr 2026 | 22.6K | 61.8% | 1 | 880 | 2.4% | 4 |
| May 2026 | 18.5K | 59.5% | 1 | 880 | 2.8% | 4 |
| Jun 2026 | 27.3K | 65.9% | 1 | 1K | 2.4% | 4 |
| Jul 2026 | 22.4K | 64.5% | 1 | 880 | 2.5% | 4 |
| Aug 2026 | 22.5K | 64.3% | 1 | 880 | 2.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BigCommerce’s and Elastic Path’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BigCommerce**: Measured on the search terms “big commerce”, “bigcommerce” and “bigcommerce ecommerce”, summed into one figure.
- **Elastic Path**: Measured on the search term “elastic path”.

- [BigCommerce profile](/demand/global-en/brands/bigcommerce)
- [Elastic Path profile](/demand/global-en/brands/elastic-path)
- [All headless commerce platforms worldwide](/demand/global-en/categories/headless-commerce-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BigCommerce or Elastic Path?

In August 2026, BigCommerce had more branded searches than Elastic Path among headless commerce platforms worldwide. BigCommerce was estimated to have 22.5K branded searches compared to Elastic Path’s 880, and held a 64.3% Share of Search versus Elastic Path’s 2.5%.

## Cite this page

Brandwave. "BigCommerce vs Elastic Path: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bigcommerce-vs-elastic-path

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bigcommerce-vs-elastic-path. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.