---
title: "BigCommerce vs commercetools: Which is more popular by branded search?"
description: "Which is more popular in search, BigCommerce or commercetools? Compare estimated monthly branded-search demand and Share of Search inside the Headless commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bigcommerce-vs-commercetools"
publisher: "Brandwave"
---

# BigCommerce vs commercetools: Which is more popular by branded search?

Which is more popular in search, BigCommerce or commercetools? Compare estimated monthly branded-search demand and Share of Search inside the Headless commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BigCommerce and commercetools
- **Competitive set**: Headless commerce platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **BigCommerce Share of Search**: 64.3%
- **commercetools Share of Search**: 18.9%

## Which is more popular in search, BigCommerce or commercetools?

- In August 2026, BigCommerce had more branded searches than commercetools among headless commerce platforms worldwide. BigCommerce was estimated to have 22.5K branded searches compared to commercetools’ 6.6K, and held a 64.3% Share of Search versus commercetools’ 18.9%.
- BigCommerce was ahead of commercetools in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BigCommerce’s estimated Share of Search among headless commerce platforms worldwide moved from 67.3% to 64.3%, and its estimated monthly branded searches moved from 40.9K to 22.5K.
- Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide moved from 19.9% to 18.9%, and its estimated monthly branded searches moved from 12.1K to 6.6K.

## How did search popularity change for headless commerce platforms worldwide in August 2026?

- commercetools’ estimated Share of Search among headless commerce platforms worldwide has lost ground for 3 months in a row, from 21.2% to 18.9% in August 2026.
- Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

## Month by month

| Month | BigCommerce estimated searches | BigCommerce Share of Search | BigCommerce rank | commercetools estimated searches | commercetools Share of Search | commercetools rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.9K | 67.3% | 1 | 12.1K | 19.9% | 2 |
| Nov 2025 | 33.3K | 67% | 1 | 9.9K | 19.9% | 2 |
| Dec 2025 | 33.3K | 70.7% | 1 | 8.1K | 17.2% | 2 |
| Jan 2026 | 33.4K | 67.5% | 1 | 9.9K | 20% | 2 |
| Feb 2026 | 22.5K | 61.7% | 1 | 8.1K | 22.2% | 2 |
| Mar 2026 | 22.5K | 56.6% | 1 | 9.9K | 25% | 2 |
| Apr 2026 | 22.6K | 61.8% | 1 | 8.1K | 22.2% | 2 |
| May 2026 | 18.5K | 59.5% | 1 | 6.6K | 21.2% | 2 |
| Jun 2026 | 27.3K | 65.9% | 1 | 8.1K | 19.6% | 2 |
| Jul 2026 | 22.4K | 64.5% | 1 | 6.6K | 19% | 2 |
| Aug 2026 | 22.5K | 64.3% | 1 | 6.6K | 18.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BigCommerce’s and commercetools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BigCommerce**: Measured on the search terms “big commerce”, “bigcommerce” and “bigcommerce ecommerce”, summed into one figure.
- **commercetools**: Measured on the search term “commercetools”.

- [BigCommerce profile](/demand/global-en/brands/bigcommerce)
- [commercetools profile](/demand/global-en/brands/commercetools)
- [All headless commerce platforms worldwide](/demand/global-en/categories/headless-commerce-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BigCommerce or commercetools?

In August 2026, BigCommerce had more branded searches than commercetools among headless commerce platforms worldwide. BigCommerce was estimated to have 22.5K branded searches compared to commercetools’ 6.6K, and held a 64.3% Share of Search versus commercetools’ 18.9%.

## Cite this page

Brandwave. "BigCommerce vs commercetools: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bigcommerce-vs-commercetools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bigcommerce-vs-commercetools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.