---
title: "Big Yellow vs Extra Space: Which is more popular by branded search?"
description: "Which is more popular in search, Big Yellow or Extra Space? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/big-yellow-vs-extra-space"
publisher: "Brandwave"
---

# Big Yellow vs Extra Space: Which is more popular by branded search?

Which is more popular in search, Big Yellow or Extra Space? Compare estimated monthly branded-search demand and Share of Search inside the Storage facilities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big Yellow and Extra Space
- **Competitive set**: Storage facilities
- **Market**: Global
- **Month measured**: Aug 2026
- **Big Yellow Share of Search**: 0.63%
- **Extra Space Share of Search**: 42.2%

## Which is more popular in search, Big Yellow or Extra Space?

- In August 2026, Extra Space had more branded searches than Big Yellow among storage facilities worldwide. Extra Space was estimated to have 1.8M branded searches compared to Big Yellow’s 27.1K, and held a 42.2% Share of Search versus Big Yellow’s 0.63%.
- Extra Space was ahead of Big Yellow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Yellow’s estimated Share of Search among storage facilities worldwide moved from 0.84% to 0.63%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Extra Space’s estimated Share of Search among storage facilities worldwide moved from 46.3% to 42.2%, and its estimated monthly branded searches moved from 1.5M to 1.8M.

## How did search popularity change for storage facilities worldwide in August 2026?

- In August 2026, Public Storage overtook Extra Space to take the highest estimated Share of Search among storage facilities worldwide, at 51.7%.
- In August 2026, Extra Space lost estimated Share of Search among storage facilities worldwide, from 46.3% to 42.2%.

## Month by month

| Month | Big Yellow estimated searches | Big Yellow Share of Search | Big Yellow rank | Extra Space estimated searches | Extra Space Share of Search | Extra Space rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.84% | 5 | 1.5M | 46.3% | 1 |
| Nov 2025 | 27.1K | 0.84% | 5 | 1.5M | 46.3% | 1 |
| Dec 2025 | 22.2K | 0.75% | 5 | 1.5M | 50.8% | 1 |
| Jan 2026 | 27.1K | 0.84% | 5 | 1.5M | 46.3% | 1 |
| Feb 2026 | 22.2K | 0.76% | 5 | 1.5M | 51% | 1 |
| Mar 2026 | 27.1K | 0.84% | 5 | 1.5M | 46.3% | 1 |
| Apr 2026 | 49.5K | 1.5% | 5 | 1.5M | 45.9% | 1 |
| May 2026 | 27.1K | 0.75% | 5 | 1.8M | 50.9% | 1 |
| Jun 2026 | 27.1K | 0.83% | 5 | 1.5M | 46% | 1 |
| Jul 2026 | 22.2K | 0.69% | 5 | 1.5M | 46.3% | 1 |
| Aug 2026 | 27.1K | 0.63% | 5 | 1.8M | 42.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Big Yellow’s and Extra Space’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big Yellow**: Measured on the search term “big yellow storage”.
- **Extra Space**: Measured on the search term “extra space storage”.

- [Big Yellow profile](/demand/global-en/brands/big-yellow)
- [Extra Space profile](/demand/global-en/brands/extra-space)
- [All storage facilities worldwide](/demand/global-en/categories/storage-facilities): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big Yellow or Extra Space?

In August 2026, Extra Space had more branded searches than Big Yellow among storage facilities worldwide. Extra Space was estimated to have 1.8M branded searches compared to Big Yellow’s 27.1K, and held a 42.2% Share of Search versus Big Yellow’s 0.63%.

## Cite this page

Brandwave. "Big Yellow vs Extra Space: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/big-yellow-vs-extra-space

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/big-yellow-vs-extra-space. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.