---
title: "Big Red vs Craftsman: Which is searched more?"
description: "Which is more popular in search, Big Red or Craftsman? Compare estimated monthly branded-search demand and Share of Search inside the Jack stands brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/big-red-vs-craftsman"
publisher: "Brandwave"
---

# Big Red vs Craftsman: Which is searched more?

Which is more popular in search, Big Red or Craftsman? Compare estimated monthly branded-search demand and Share of Search inside the Jack stands brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big Red and Craftsman
- **Competitive set**: Jack stands brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Big Red Share of Search**: 30.4%
- **Craftsman Share of Search**: 66.9%

## Which is more popular in search, Big Red or Craftsman?

- In September 2026, Craftsman had more branded searches than Big Red among jack stands brands worldwide. Craftsman was estimated to have 301K branded searches compared to Big Red’s 137K, and held a 66.9% Share of Search versus Big Red’s 30.4%.
- Craftsman was ahead of Big Red in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big Red’s estimated Share of Search among jack stands brands worldwide moved from 29.9% to 30.4%, and its estimated monthly branded searches moved from 112K to 137K.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among jack stands brands worldwide moved from 65.3% to 66.9%, and its estimated monthly branded searches moved from 246K to 301K.

## How did search popularity change for jack stands brands worldwide in September 2026?

- In September 2026, Big Red gained estimated Share of Search among jack stands brands worldwide, from 26.3% to 30.4%.
- In September 2026, Craftsman lost estimated Share of Search among jack stands brands worldwide, from 70.8% to 66.9%.

## Month by month

| Month | Big Red estimated searches | Big Red Share of Search | Big Red rank | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 112K | 29.9% | 2 | 246K | 65.3% | 1 |
| Nov 2025 | 93.4K | 25.8% | 2 | 246K | 68% | 1 |
| Dec 2025 | 112K | 25.8% | 2 | 301K | 69.1% | 1 |
| Jan 2026 | 92.4K | 22.5% | 2 | 301K | 73.1% | 1 |
| Feb 2026 | 92.1K | 19.4% | 2 | 368K | 77.5% | 1 |
| Mar 2026 | 112K | 19.4% | 2 | 450K | 77.5% | 1 |
| Apr 2026 | 137K | 26.4% | 2 | 368K | 70.7% | 1 |
| May 2026 | 203K | 34.7% | 2 | 368K | 62.8% | 1 |
| Jun 2026 | 137K | 26.3% | 2 | 368K | 70.8% | 1 |
| Jul 2026 | 137K | 26.3% | 2 | 368K | 70.8% | 1 |
| Aug 2026 | 137K | 26.3% | 2 | 368K | 70.8% | 1 |
| Sep 2026 | 137K | 30.4% | 2 | 301K | 66.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Big Red’s and Craftsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big Red**: Measured on the search terms “big red” and “big red jack”, summed into one figure.
- **Craftsman**: Measured on the search term “craftsman”.

- [Big Red profile](/demand/global-en/brands/big-red)
- [Craftsman profile](/demand/global-en/brands/craftsman)
- [All jack stands brands worldwide](/demand/global-en/categories/jack-stands-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Big Red or Craftsman?

In September 2026, Craftsman had more branded searches than Big Red among jack stands brands worldwide. Craftsman was estimated to have 301K branded searches compared to Big Red’s 137K, and held a 66.9% Share of Search versus Big Red’s 30.4%.

## Cite this page

Brandwave. "Big Red vs Craftsman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/big-red-vs-craftsman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/big-red-vs-craftsman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.