--- title: "Big Green Egg vs Z Grills: Which is searched more?" description: "Is Big Green Egg or Z Grills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbecue brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-z-grills" publisher: "Brandwave" --- # Big Green Egg vs Z Grills: Which is searched more? Is Big Green Egg or Z Grills more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Barbecue brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Green Egg and Z Grills - **Competitive set**: Barbecue brands - **Market**: Global - **Month measured**: Sep 2026 - **Big Green Egg Share of Search**: 10.6% - **Z Grills Share of Search**: 2.1% ## Is Big Green Egg or Z Grills more popular in search? - In September 2026, Big Green Egg had more branded searches than Z Grills among barbecue brands worldwide. Big Green Egg had about 110,000 branded searches, while Z Grills had 22,200. Big Green Egg made up 10.6% of all barbecue brand searches we track, and Z Grills accounted for 2.1%. - Big Green Egg was ahead of Z Grills in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big Green Egg’s share of searches among barbecue brands worldwide moved from 9.5% to 10.6%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Z Grills’ share of searches among barbecue brands worldwide moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top barbecue brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Big Green Egg was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Z Grills did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Napoleon | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Traeger | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Big Green Egg | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Char-Broil | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Broil King | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Z Grills | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about barbecue brands - Asked ChatGPT "Which barbecue brand should I buy?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger, 5. Big Green Egg - Asked ChatGPT "What are the best barbecue brands?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Big Green Egg, 5. Char-Broil - Asked ChatGPT "What's the best barbecue brand for outdoor cooking?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Big Green Egg - Searched Google, AI Overview "charcoal barbecue": named none of the brands we track Not named in any answer: Broil King and Z Grills. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for barbecue brands worldwide in September 2026? - In September 2026, Big Green Egg overtook Napoleon to rank 2nd among barbecue brands worldwide, with 10.6% of the searches. - Estimated monthly branded searches for Z Grills worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Big Green Egg estimated searches | Big Green Egg Share of Search | Big Green Egg rank | Z Grills estimated searches | Z Grills Share of Search | Z Grills rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 9.5% | 2 | 27.1K | 2.8% | 5 | | Nov 2025 | 135K | 10.8% | 3 | 49.5K | 4% | 5 | | Dec 2025 | 110K | 9.8% | 3 | 40.5K | 3.6% | 5 | | Jan 2026 | 90.5K | 9.4% | 3 | 27.1K | 2.8% | 5 | | Feb 2026 | 90.5K | 9.2% | 3 | 22.2K | 2.3% | 7 | | Mar 2026 | 135K | 8.5% | 3 | 33.1K | 2.1% | 7 | | Apr 2026 | 165K | 7.6% | 3 | 33.1K | 1.5% | 7 | | May 2026 | 201K | 8.1% | 3 | 40.5K | 1.6% | 7 | | Jun 2026 | 165K | 8.8% | 3 | 33.1K | 1.8% | 7 | | Jul 2026 | 165K | 10.1% | 3 | 27.1K | 1.7% | 7 | | Aug 2026 | 135K | 9.6% | 3 | 27.1K | 1.9% | 6 | | Sep 2026 | 110K | 10.6% | 2 | 22.2K | 2.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Big Green Egg’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Green Egg**: Measured on the search term “big green egg”. - **Z Grills**: Measured on the search term “z grills”. - [Big Green Egg profile](/demand/global-en/brands/big-green-egg) - [Z Grills profile](/demand/global-en/brands/z-grills) - [All barbecue brands worldwide](/demand/global-en/categories/barbecue-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Green Egg or Z Grills more popular in search? In September 2026, Big Green Egg had more branded searches than Z Grills among barbecue brands worldwide. Big Green Egg had about 110,000 branded searches, while Z Grills had 22,200. Big Green Egg made up 10.6% of all barbecue brand searches we track, and Z Grills accounted for 2.1%. ## Cite this page Brandwave. "Big Green Egg vs Z Grills: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-z-grills This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-z-grills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.