--- title: "Big Green Egg vs Ninja: Which is searched more?" description: "Is Big Green Egg or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-ninja-kitchen" publisher: "Brandwave" --- # Big Green Egg vs Ninja: Which is searched more? Is Big Green Egg or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Green Egg and Ninja - **Competitive set**: Smoker grill brands - **Market**: Global - **Month measured**: Sep 2026 - **Big Green Egg Share of Search**: 11.8% - **Ninja Share of Search**: 0.47% ## Is Big Green Egg or Ninja more popular in search? - In September 2026, Big Green Egg had more branded searches than Ninja among smoker grill brands worldwide. Big Green Egg had about 110,000 branded searches, while Ninja had 4,400. Big Green Egg made up 11.8% of all smoker grill brand searches we track, and Ninja accounted for 0.47%. - Big Green Egg was ahead of Ninja in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big Green Egg’s share of searches among smoker grill brands worldwide moved from 10.6% to 11.8%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Ninja’s share of searches among smoker grill brands worldwide moved from 0.34% to 0.47%, and its estimated monthly branded searches moved from 2.9K to 4.4K. ## Top smoker grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Big Green Egg was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Traeger | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Yoder Smokers | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Camp Chef | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Green Egg | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smoker grill brands - Asked ChatGPT "Which smoker grill brand should I buy?": 1. Weber, 2. Traeger, 3. Big Green Egg, 4. Yoder Smokers - Asked ChatGPT "What are the best smoker grill brands?": 1. Yoder Smokers, 2. Weber, 3. Traeger, 4. Camp Chef, 5. Big Green Egg - Asked ChatGPT "What's the best smoker grill brand for backyard cooking?": 1. Traeger, 2. Weber, 3. Camp Chef - Searched Google, AI Overview "pellet smoker grill": 1. Weber, 2. Traeger, 3. Yoder Smokers - Searched Google, AI Overview "electric smoker grill": named none of the brands we track Not named in any answer: Ninja. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for smoker grill brands worldwide in September 2026? - In September 2026, Big Green Egg gained share of searches among smoker grill brands worldwide, from 11.1% to 11.8%. - Estimated monthly branded searches for Ninja worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026. ## Month by month | Month | Big Green Egg estimated searches | Big Green Egg Share of Search | Big Green Egg rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 10.6% | 2 | 2.9K | 0.34% | 6 | | Nov 2025 | 135K | 11.9% | 3 | 4.4K | 0.39% | 6 | | Dec 2025 | 110K | 10.6% | 3 | 4.4K | 0.42% | 6 | | Jan 2026 | 90.5K | 10.3% | 3 | 3.6K | 0.41% | 6 | | Feb 2026 | 90.5K | 10.5% | 2 | 2.4K | 0.28% | 6 | | Mar 2026 | 135K | 10.5% | 2 | 3.6K | 0.28% | 6 | | Apr 2026 | 165K | 9.4% | 2 | 5.4K | 0.31% | 6 | | May 2026 | 201K | 9.9% | 2 | 9.9K | 0.49% | 6 | | Jun 2026 | 165K | 10.8% | 2 | 8.1K | 0.53% | 6 | | Jul 2026 | 165K | 12.1% | 2 | 6.6K | 0.48% | 6 | | Aug 2026 | 135K | 11.1% | 2 | 5.4K | 0.45% | 6 | | Sep 2026 | 110K | 11.8% | 2 | 4.4K | 0.47% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Big Green Egg’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Green Egg**: Measured on the search term “big green egg”. - **Ninja**: Measured on the search term “ninja smoker grill”. - [Big Green Egg profile](/demand/global-en/brands/big-green-egg) - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [All smoker grill brands worldwide](/demand/global-en/categories/smoker-grill-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Green Egg or Ninja more popular in search? In September 2026, Big Green Egg had more branded searches than Ninja among smoker grill brands worldwide. Big Green Egg had about 110,000 branded searches, while Ninja had 4,400. Big Green Egg made up 11.8% of all smoker grill brand searches we track, and Ninja accounted for 0.47%. ## Cite this page Brandwave. "Big Green Egg vs Ninja: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.