--- title: "Big Green Egg vs Matador: Which is more popular?" description: "Is Big Green Egg or Matador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-matador" publisher: "Brandwave" --- # Big Green Egg vs Matador: Which is more popular? Is Big Green Egg or Matador more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Green Egg and Matador - **Competitive set**: BBQ brands - **Market**: Global - **Month measured**: Oct 2026 - **Big Green Egg Share of Search**: 11.7% - **Matador Share of Search**: 2.3% ## Is Big Green Egg or Matador more popular in search? - In October 2026, Big Green Egg had more branded searches than Matador among BBQ brands worldwide. Big Green Egg had about 90,500 branded searches, while Matador had 17,700. Big Green Egg made up 11.7% of all BBQ brand searches we track, and Matador accounted for 2.3%. - Big Green Egg was ahead of Matador in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Big Green Egg’s share of searches among BBQ brands worldwide moved from 14.8% to 11.7%, and its estimated monthly branded searches moved from 135K to 90.5K. - Across the 12 months ending October 2026, Matador’s share of searches among BBQ brands worldwide moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 12.8K to 17.7K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Big Green Egg was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Matador did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Char-Broil | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Traeger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Big Green Egg | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Blackstone | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Z Grills | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Matador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Broil King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Traeger, 3. Big Green Egg, 4. Napoleon, 5. Blackstone - Asked ChatGPT "What's the best BBQ brand for everyday grilling?": 1. Weber, 2. Napoleon, 3. Char-Broil, 4. Traeger - Searched Google, AI Overview "bbq brands": 1. Weber, 2. Char-Broil, 3. Napoleon, 4. Blackstone, 5. Big Green Egg, 6. Traeger - Searched Google, AI Overview "gas grill brand": 1. Weber, 2. Char-Broil, 3. Napoleon Not named in any answer: Z Grills, Matador, Beefeater and Broil King. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ brands worldwide in October 2026? - In October 2026, Weber overtook Traeger and Big Green Egg to rank 2nd among BBQ brands worldwide, with 15.8% of the searches. - In October 2026, Matador overtook Beefeater to rank 8th among BBQ brands worldwide, with 2.3% of the searches. - In October 2026, Big Green Egg lost share of searches among BBQ brands worldwide, from 12.9% to 11.7%. ## How has branded search for Big Green Egg and Matador changed worldwide over the last 12 months? | Month | Big Green Egg estimated searches | Big Green Egg Share of Search | Big Green Egg rank | Matador estimated searches | Matador Share of Search | Matador rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 135K | 14.8% | 3 | 12.8K | 1.4% | 9 | | Dec 2025 | 110K | 11.5% | 4 | 15K | 1.6% | 8 | | Jan 2026 | 90.5K | 12.9% | 4 | 11K | 1.6% | 8 | | Feb 2026 | 90.5K | 15.2% | 2 | 6.8K | 1.1% | 10 | | Mar 2026 | 135K | 14% | 3 | 9K | 0.93% | 10 | | Apr 2026 | 165K | 12.2% | 3 | 9K | 0.67% | 10 | | May 2026 | 201K | 11.3% | 3 | 8.3K | 0.47% | 10 | | Jun 2026 | 165K | 10.3% | 4 | 8K | 0.5% | 10 | | Jul 2026 | 165K | 12.6% | 4 | 9K | 0.69% | 10 | | Aug 2026 | 135K | 12.7% | 4 | 9.5K | 0.89% | 10 | | Sep 2026 | 110K | 12.9% | 3 | 12.8K | 1.5% | 9 | | Oct 2026 | 90.5K | 11.7% | 3 | 17.7K | 2.3% | 8 | ## How are Big Green Egg’s and Matador’s branded searches counted? Brandwave collects information about searches that people make online using Big Green Egg’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Green Egg**: Measured on the search term “big green egg”. - **Matador**: Measured on the search terms “matador bbq” and “matador grill”, summed into one figure. - [Big Green Egg profile](/demand/global-en/brands/big-green-egg) - [Matador profile](/demand/global-en/brands/matador) - [All BBQ brands worldwide](/demand/global-en/categories/bbq-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Green Egg or Matador more popular in search? In October 2026, Big Green Egg had more branded searches than Matador among BBQ brands worldwide. Big Green Egg had about 90,500 branded searches, while Matador had 17,700. Big Green Egg made up 11.7% of all BBQ brand searches we track, and Matador accounted for 2.3%. ## Cite this page Brandwave. "Big Green Egg vs Matador: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-matador This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-matador. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.