--- title: "Big Green Egg vs Masterbuilt: Which is more popular?" description: "Is Big Green Egg or Masterbuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-masterbuilt" publisher: "Brandwave" --- # Big Green Egg vs Masterbuilt: Which is more popular? Is Big Green Egg or Masterbuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big Green Egg and Masterbuilt - **Competitive set**: Smoker grill brands - **Market**: Global - **Month measured**: Oct 2026 - **Big Green Egg Share of Search**: 5.4% - **Masterbuilt Share of Search**: 6.4% ## Is Big Green Egg or Masterbuilt more popular in search? - In October 2026, Masterbuilt had more branded searches than Big Green Egg among smoker grill brands worldwide. Masterbuilt had about 22,200 branded searches, while Big Green Egg had 18,800. Masterbuilt made up 6.4% of all smoker grill brand searches we track, and Big Green Egg accounted for 5.4%. - The lead changed hands 5 times in the 12 months ending October 2026: Masterbuilt took it in January 2026, Big Green Egg took it in February 2026, Masterbuilt took it in March 2026, Big Green Egg took it in April 2026, Masterbuilt took it in September 2026. - Across the 12 months ending October 2026, Big Green Egg’s share of searches among smoker grill brands worldwide moved from 6.8% to 5.4%, and its estimated monthly branded searches moved from 33.8K to 18.8K. - Across the 12 months ending October 2026, Masterbuilt’s share of searches among smoker grill brands worldwide moved from 6.6% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## Top smoker grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Big Green Egg was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterbuilt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Big Green Egg and Masterbuilt were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Traeger | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pit Boss | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Yoder Smokers | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Camp Chef | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Green Egg | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Masterbuilt | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Oklahoma Joe's | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smoker grill brands - Asked ChatGPT "Which smoker grill brand should I buy?": 1. Weber, 2. Traeger, 3. Pit Boss, 4. Big Green Egg, 5. Yoder Smokers - Asked ChatGPT "What are the best smoker grill brands?": 1. Yoder Smokers, 2. Weber, 3. Traeger, 4. Camp Chef, 5. Masterbuilt, 6. Big Green Egg, 7. Oklahoma Joe's - Asked ChatGPT "What's the best smoker grill brand for backyard cooking?": 1. Traeger, 2. Weber, 3. Camp Chef, 4. Pit Boss - Searched Google, AI Overview "pellet smoker grill": 1. Pit Boss, 2. Weber, 3. Traeger, 4. Yoder Smokers - Searched Google, AI Overview "electric smoker grill": 1. Masterbuilt Not named in any answer: Ninja. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for smoker grill brands worldwide in October 2026? - In October 2026, Masterbuilt gained share of searches among smoker grill brands worldwide, from 5.1% to 6.4%. - In October 2026, Big Green Egg gained share of searches among smoker grill brands worldwide, from 4.4% to 5.4%. ## How has branded search for Big Green Egg and Masterbuilt changed worldwide over the last 12 months? | Month | Big Green Egg estimated searches | Big Green Egg Share of Search | Big Green Egg rank | Masterbuilt estimated searches | Masterbuilt Share of Search | Masterbuilt rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 33.8K | 6.8% | 4 | 33.1K | 6.6% | 5 | | Dec 2025 | 28.1K | 5.6% | 5 | 27.1K | 5.4% | 6 | | Jan 2026 | 15.5K | 4.9% | 6 | 18.1K | 5.7% | 5 | | Feb 2026 | 15.5K | 5.5% | 5 | 14.8K | 5.2% | 6 | | Mar 2026 | 18.8K | 4.7% | 6 | 22.2K | 5.5% | 5 | | Apr 2026 | 23.1K | 5% | 5 | 22.2K | 4.8% | 6 | | May 2026 | 28.4K | 5.2% | 5 | 27.1K | 4.9% | 6 | | Jun 2026 | 28.7K | 5.5% | 5 | 27.1K | 5.2% | 6 | | Jul 2026 | 28.4K | 6.5% | 5 | 22.2K | 5.1% | 6 | | Aug 2026 | 23.1K | 5.6% | 5 | 22.2K | 5.4% | 6 | | Sep 2026 | 15.4K | 4.4% | 6 | 18.1K | 5.1% | 5 | | Oct 2026 | 18.8K | 5.4% | 6 | 22.2K | 6.4% | 5 | ## How are Big Green Egg’s and Masterbuilt’s branded searches counted? Brandwave collects information about searches that people make online using Big Green Egg’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big Green Egg**: Measured on the search terms “big green egg smoker” and “big green egg smoker grill”, summed into one figure. - **Masterbuilt**: Measured on the search term “masterbuilt smoker”. - [Big Green Egg profile](/demand/global-en/brands/big-green-egg) - [Masterbuilt profile](/demand/global-en/brands/masterbuilt) - [All smoker grill brands worldwide](/demand/global-en/categories/smoker-grill-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big Green Egg or Masterbuilt more popular in search? In October 2026, Masterbuilt had more branded searches than Big Green Egg among smoker grill brands worldwide. Masterbuilt had about 22,200 branded searches, while Big Green Egg had 18,800. Masterbuilt made up 6.4% of all smoker grill brand searches we track, and Big Green Egg accounted for 5.4%. ## Cite this page Brandwave. "Big Green Egg vs Masterbuilt: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-masterbuilt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/big-green-egg-vs-masterbuilt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.